Metaverse Gaming - Eastern Africa

  • Eastern Africa
  • The Metaverse Gaming market in Eastern Africa is projected to reach a value of US$36.6m by 2024.
  • It is expected to experience a steady annual growth rate of 43.78% from 2024 to 2030, resulting in a projected market volume of US$323.3m by 2030.
  • Among the countries in Eastern Africa, United States is the dominant player, generating the most value with a projected market volume of US$7.5bn in 2024.
  • Looking at the user base, the number of users in the Metaverse Gaming market is expected to reach 3.0m users by 2030.
  • User penetration, which is the percentage of the population using Metaverse Gaming market, is projected to be 1.6% in 2024 and is expected to increase to 4.7% by 2030.
  • Lastly, the average value per user, also known as the Average Revenue Per User (ARPU), is projected to be US$40.7 in the Eastern African market.
  • This metric indicates the average amount of value generated by each user in the Metaverse Gaming market.
  • Eastern Africa's Metaverse gaming market is witnessing a surge in virtual reality (VR) adoption, with Kenyan gamers leading the way.
 
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Analyst Opinion

The Metaverse Gaming market in Eastern Africa is experiencing significant growth and development, driven by several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of this sector.

Customer preferences in Eastern Africa are shifting towards immersive gaming experiences that allow for social interaction and virtual exploration. The Metaverse Gaming market provides a platform for gamers to connect with others from around the world, creating a sense of community and camaraderie. Additionally, the ability to customize avatars and virtual environments appeals to the desire for personalization and self-expression.

Trends in the market indicate a growing demand for Metaverse Gaming in Eastern Africa. The region has a young and tech-savvy population, with a high penetration of smartphones and internet connectivity. This provides a fertile ground for the adoption of Metaverse Gaming platforms, as users can easily access and engage with these virtual worlds.

Furthermore, the rise of esports and online gaming competitions has fueled interest in Metaverse Gaming, as players seek to showcase their skills and compete on a global stage. Local special circumstances in Eastern Africa contribute to the development of the Metaverse Gaming market. The region has a vibrant and diverse gaming community, with a strong presence of local game developers and content creators.

This has led to the emergence of unique and culturally relevant gaming experiences within the Metaverse, appealing to the local audience. Additionally, the affordability and accessibility of smartphones and internet connectivity have made Metaverse Gaming more accessible to a wider range of users, including those in rural areas. Underlying macroeconomic factors also play a role in the growth of the Metaverse Gaming market in Eastern Africa.

The region has experienced rapid economic growth in recent years, leading to an expansion of the middle class and increased discretionary spending. This has created a larger consumer base with the financial means to invest in gaming experiences. Furthermore, the ongoing digital transformation in Eastern Africa has paved the way for the development of the Metaverse Gaming market, as infrastructure and technology continue to improve.

In conclusion, the Metaverse Gaming market in Eastern Africa is on a trajectory of growth and development. Customer preferences for immersive gaming experiences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of this sector. As the region continues to embrace technology and connectivity, the Metaverse Gaming market is poised for further growth and innovation.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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