Metaverse eCommerce - Germany | Statista Market Forecast

The projected value of the Metaverse eCommerce market in Germany is estimated to reach US$1.0bn by 2024.
This is expected to exhibit an annual growth rate (CAGR 2024-2030) of 38.05%, resulting in a projected market volume of US$7.0bn by 2030.
It is worth noting that China generates the highest value in the Metaverse eCommerce market, with a projected market volume of US$10.2bn in 2024.
In terms of user base, it is anticipated that the number of users in the Metaverse eCommerce market in Germany will reach 12.3m users by 2030.
The user penetration rate is expected to be 5.2% in 2024 and is projected to increase to 14.9% by 2030.
Furthermore, the average value per user (ARPU) is anticipated to amount to US$232.2.
Germany is at the forefront of Metaverse eCommerce, with a thriving market that is driving innovation and adoption.

Definition:

The eCommerce market refers to the buying and selling of goods and services within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. These can include virtual storefronts, digital marketplaces, and other online shopping experiences that allow users to purchase real-world products or virtual items using virtual currencies and/or real-world money. Metaverse eCommerce can also include virtual shopping experiences, where users can explore and interact with virtual stores, try on virtual clothing and accessories, and make purchases through virtual cash or real-world money.

Structure:

The eCommerce market also covers the markets Beauty, Health, Personal & Household Care, Toys, Hobbys, DIY & Media, Furniture, Electronics, Fashion, and Food & Beverages. All of them refer to the specific goods that can be bought in the metaverse.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on items, products, and hardware such as headsets and glasses. Market numbers for eCommerce are also featured in the Digital Market Insights. Key players in the market include companies, such as IKEA, Virtual Realms, and Holition. For more information on the data displayed, use the info button right next to the boxes.

Marketplaces in the metaverse, such as Decentraland's Marketplace
Items bought for avatars used in the metaverse, such as Costumes or Skins
Fashion for avatars, such as Gucci stores
Electronics, such as AR and VR hardware

Physical items used for the metaverse, such as Oculus Quest
Purchase of games that are considered metaverse, such as Roblox or Sandbox

The Metaverse eCommerce market in Germany is experiencing significant growth and development.

Customer preferences: Customers in Germany are increasingly embracing the concept of the Metaverse eCommerce market. They are drawn to the immersive and interactive nature of this virtual environment, which allows them to explore and engage with products and services in a unique way. The convenience of shopping from the comfort of their homes, combined with the ability to interact with brands and other users, has made the Metaverse eCommerce market an attractive option for German consumers.

Trends in the market: One of the key trends in the Metaverse eCommerce market in Germany is the rise of virtual showrooms and virtual try-on experiences. Brands are leveraging the capabilities of the Metaverse to create virtual spaces where customers can browse and try on products virtually. This not only enhances the shopping experience but also helps customers make more informed purchasing decisions. Additionally, the integration of social features within the Metaverse eCommerce market is gaining popularity, as it allows users to interact with friends and influencers while shopping.

Local special circumstances: Germany has a strong tradition of eCommerce, with a well-established online retail market. This has laid a solid foundation for the growth of the Metaverse eCommerce market. German consumers are accustomed to shopping online and are open to embracing new technologies and trends. The country also has a high level of digital infrastructure and connectivity, which further supports the development of the Metaverse eCommerce market.

Underlying macroeconomic factors: The growth of the Metaverse eCommerce market in Germany is also influenced by several macroeconomic factors. The country has a strong economy and a high level of disposable income, which enables consumers to participate in the Metaverse eCommerce market. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping in Germany, as people turned to eCommerce for their shopping needs during lockdowns. This increased digitalization has created a favorable environment for the Metaverse eCommerce market to thrive. In conclusion, the Metaverse eCommerce market in Germany is experiencing significant growth and development. Customers are embracing the immersive and interactive nature of the Metaverse, while brands are leveraging virtual showrooms and social features to enhance the shopping experience. Germany's strong tradition of eCommerce, digital infrastructure, and favorable macroeconomic factors contribute to the growth of the Metaverse eCommerce market in the country.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Before Mark Zuckerberg announced Facebook’s name change to Meta to the surprise and sniggers of social media users, the metaverse was a niche and futuristic concept familiar to the tech and science-fiction aficionados. Yet now, it has become the catchphrase that sets the scene for the next stage of the internet. Facebook’s rebranding of Meta as one of the building blocks of the metaverse was powerful enough to trigger immediate response from the world’s biggest retail and consumer brands. In the week following Zuckerberg’s Meta presentation, Nike made patent applications for a number of its logos and slogans, and in December 2021 acquired the virtual sneakers company RTFKT. Nike is one of the growing number of retail brands that are silently preparing their launch into the metaverse where fashion is flaunted not as physical goods but as virtual assets. According to a study, Nike applied for 12 IoT patents in the three months running up to May 2022.