Metaverse AR & VR Hardware - Taiwan

The Metaverse AR & VR Hardware market in Taiwan is projected to reach a value of US$15.4m in 2024.
It is expected to exhibit an annual growth rate of 12.08% (CAGR 2024-2030), resulting in a projected market volume of US$30.5m by 2030.
The United States dominates this market segment, generating the most value with a projected market volume of US$405.0m in 2024.
In terms of user base, the Metaverse AR & VR Hardware market in Taiwan is expected to have 306.0k users users by 2030.
The user penetration rate, which is currently at 0.7% in 2024, is projected to increase to 1.3% by 2030.
The average value per user (ARPU) is expected to be US$89.2 in Taiwan's Metaverse AR & VR Hardware market.
Taiwan's Metaverse AR & VR Hardware market is flourishing, driven by the country's advanced technology industry and strong government support.

Definition:

The AR (augmented reality) and VR (virtual reality) market refers to the physical devices used to access and interact with virtual reality environments, including both augmented and virtual worlds. As discussed here, this market includes headsets and/or glasses for AR and VR devices.

Structure:

AR & VR Hardware includes two markets, namely AR Hardware and VR Hardware. AR Hardware refers to headsets or glasses that are used to create augmented reality inferences between the real and virtual world. VR Hardware mainly refers to headsets that aim to create a virtual world for consumers.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through consumer spending on hardware such as headsets and glasses. Data shows both online and offline market sizes. Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market and the AR & VR Hardware market in the Advertising & Media Insights. Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), and Playstation VR.

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Augmented Reality Glasses used for metaverse experience, such as HoloLens
Virutal Reality headsets used for metaverse experience, such as Oculus Quest

Augmented Reality Glasses used for non metaverse experience, such as HoloLens
Virutal Reality headsets used for non metaverse experience, such as Oculus Quest
Non-electronic devices, such as mobile phone equipment

The Metaverse AR & VR Hardware market in Taiwan is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Taiwan are playing a crucial role in the growth of the Metaverse AR & VR Hardware market.

Taiwanese consumers are increasingly seeking immersive and interactive experiences, which has led to a rising demand for AR and VR technologies. The younger generation, in particular, is showing a strong preference for these technologies, as they provide a unique and engaging way to consume content and interact with the digital world. Trends in the market are also driving the growth of the Metaverse AR & VR Hardware market in Taiwan.

The rapid advancements in technology have made AR and VR devices more accessible and affordable for consumers. This has led to an increase in the adoption of these devices, as more people are able to experience the benefits of AR and VR technology. Additionally, the development of innovative applications and content for AR and VR platforms is further fueling the demand for hardware devices in Taiwan.

Local special circumstances in Taiwan are contributing to the growth of the Metaverse AR & VR Hardware market. Taiwan has a strong technology industry, with many leading companies involved in the development and manufacturing of AR and VR devices. This has created a favorable environment for the growth of the market, as there is a local ecosystem that supports the production and distribution of these hardware devices.

Furthermore, the government of Taiwan has been actively promoting the development of the digital economy, including AR and VR technologies, which has further boosted the market. Underlying macroeconomic factors are also playing a role in the growth of the Metaverse AR & VR Hardware market in Taiwan. The country has a strong and stable economy, which provides a conducive environment for businesses to thrive.

Additionally, Taiwan has a high internet penetration rate and a tech-savvy population, which creates a large potential market for AR and VR hardware devices. Moreover, the increasing adoption of digital technologies across various industries, such as gaming, entertainment, and education, is driving the demand for AR and VR devices in Taiwan. In conclusion, the Metaverse AR & VR Hardware market in Taiwan is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The increasing demand for immersive and interactive experiences, advancements in technology, local industry expertise, government support, and a strong economy are all contributing to the growth of the market in Taiwan.

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.