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Metaverse Advertising - Chile

Chile
  • The projected value of the Metaverse Advertising market in Chile is expected to reach US$6.6m in 2024.
  • It is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 26.88%, leading to a projected market volume of US$27.6m by 2030.
  • In 2024, United States is the primary generator of value in the market, with a projected market volume of US$602.2m.
  • Chile's growing digital infrastructure and tech-savvy population make it a prime market for Metaverse Advertising to thrive.

Definition:

The Advertising market refers to the practice of promoting and selling products or services within virtual reality environments, such as video games, social VR platforms, and other immersive digital spaces. This market can include in-game or in-app ads, branded virtual experiences, and sponsored content within the metaverse.

Additional Notes:

The market comprises market sizes that are generated through ad spending. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • In-game advertising, such as in Roblox
  • In-video advertising, such as in Virtual Reality videos

Out-Of-Scope

  • In-game advertising, that are not considered as part of the metaverse, such as World of Warcraft
Metaverse: market data & analysis - Cover

Market Insights report

Metaverse: market data & analysis

Study Details

    Market Size

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Metaverse Advertising market in Chile is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Chile are playing a crucial role in the development of the Metaverse Advertising market.

    Chileans are increasingly embracing digital technologies and spending more time online. They are also becoming more open to immersive and interactive experiences, making the metaverse an appealing platform for advertisers to engage with their target audience. Furthermore, Chileans have a strong affinity for social media platforms, which are often integrated into the metaverse, providing a seamless and familiar experience for users.

    Trends in the market are also contributing to the growth of Metaverse Advertising in Chile. Advertisers are recognizing the potential of the metaverse as a new and innovative channel to reach consumers. The metaverse offers unique opportunities for immersive and personalized advertising experiences, allowing brands to create memorable interactions with their audience.

    Additionally, advancements in technology, such as virtual reality and augmented reality, are enhancing the capabilities of the metaverse, making it an even more attractive platform for advertisers. Local special circumstances in Chile are further fueling the development of the Metaverse Advertising market. The country has a thriving gaming and technology industry, with a growing number of companies specializing in virtual reality and augmented reality.

    This expertise and infrastructure provide a solid foundation for the expansion of the metaverse and the integration of advertising within it. Additionally, Chile has a young and tech-savvy population, which is receptive to new technologies and eager to explore the possibilities of the metaverse. Underlying macroeconomic factors are also contributing to the growth of Metaverse Advertising in Chile.

    The country has a stable economy and a strong digital infrastructure, which supports the adoption and integration of digital technologies. Furthermore, the government has been actively promoting innovation and entrepreneurship, creating a favorable environment for the development of the metaverse and its associated industries. In conclusion, the Metaverse Advertising market in Chile is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

    As Chileans embrace digital technologies and immersive experiences, advertisers are recognizing the potential of the metaverse as a new and innovative platform to engage with their target audience. With a thriving gaming and technology industry, a young and tech-savvy population, and a supportive macroeconomic environment, Chile is well-positioned to capitalize on the opportunities presented by the metaverse.

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Metaverse - Statistics & Facts

    Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.
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