Metaverse

The projected value of the Metaverse market in Australia is expected to reach US$1.1bn by 2024.
This projection indicates a significant growth potential in the country's Metaverse market.
Furthermore, it is anticipated that the market will continue to expand at an annual growth rate of 39.46% from 2024 to 2030, resulting in a projected market volume of US$8.4bn by 2030.
In 2024, the Metaverse market in Australia is expected to generate a substantial market volume of US$23.0bn.
This indicates that the majority of the value in the Metaverse market is currently generated in the country.
Looking at the number of users in the Metaverse market, it is projected that there will be approximately 17.4m users users in Australia by 2030.
This suggests a growing user base for the Metaverse market in the country.
The user penetration rate, which measures the percentage of the population using the Metaverse market, is expected to be 22.2% in 2024 and is projected to reach 61.7% by 2030.
This indicates a significant increase in the adoption of the Metaverse market among Australians.
The average value per user (ARPU) in the Australian Metaverse market is expected to amount to US$193.2.
This metric provides insights into the average value generated by each user in the Metaverse market.
Overall, these projections highlight the potential growth and value of the Metaverse market in Australia, with significant increases in market volume, user base, and user penetration expected in the coming years.
The Australian Metaverse market is experiencing a surge in virtual real estate investments, driven by the country's tech-savvy population and growing interest in immersive digital experiences.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Australia is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Australia are playing a crucial role in shaping the Metaverse market.

Australians have shown a strong interest in immersive and interactive digital experiences, which aligns perfectly with the concept of the Metaverse. The younger generation, in particular, is highly tech-savvy and eager to explore virtual worlds. This preference for digital engagement is driving the demand for Metaverse platforms and services.

Trends in the market indicate that the Metaverse is gaining traction in Australia. Companies are increasingly investing in virtual reality (VR) and augmented reality (AR) technologies to create immersive and realistic experiences. This has led to the development of innovative applications and platforms that cater to various industries, including gaming, entertainment, education, and e-commerce.

The adoption of these technologies is expected to continue growing as more businesses recognize the potential of the Metaverse to enhance customer engagement and drive revenue. Local special circumstances in Australia also contribute to the development of the Metaverse market. The country has a thriving gaming and technology industry, with several homegrown companies making significant contributions to the global market.

This strong foundation provides a conducive environment for the growth of the Metaverse, as there is a pool of talented developers and entrepreneurs who can drive innovation and create unique experiences. Additionally, Australia's multicultural society fosters creativity and diversity, which can be reflected in the development of the Metaverse. Underlying macroeconomic factors further support the growth of the Metaverse market in Australia.

The country has a stable and prosperous economy, which encourages investment and entrepreneurship. This enables companies to secure funding and resources for the development of Metaverse projects. Furthermore, Australia's high internet penetration rate and advanced telecommunications infrastructure provide a solid foundation for the seamless integration of the Metaverse into people's daily lives.

In conclusion, the Metaverse market in Australia is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The strong interest in immersive digital experiences, the adoption of VR and AR technologies, the presence of a thriving gaming and technology industry, and a stable economy all contribute to the flourishing Metaverse market in Australia. As the market continues to evolve, we can expect to see further innovation and expansion in the Metaverse space.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.