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Traditional TV & Home Video - Slovakia

Slovakia

In Slovakia, revenue in the Traditional TV & Home Video market market is projected to reach US$217.40m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of -1.51%, culminating in a projected market volume of US$201.50m by 2029.
The average revenue per user (ARPU) in Slovakia is anticipated to amount to US$46.16.
In a global context, the highest revenue will be generated the United States, with an expected figure of US$146.60bn in 2024.
The number of TV viewers in Slovakia is expected to reach 4.7m users by 2029.
User penetration in the Traditional TV & Home Video market market in Slovakia is projected to be 82.6% in 2024.
Moreover, the average revenue per TV user (ARPU) in Slovakia's Traditional TV & Home Video market market is also expected to amount to US$46.16 in 2024.
As Slovakia's media landscape evolves, traditional TV and home video are increasingly challenged by digital streaming platforms, reshaping viewer consumption habits.

Key regions: Asia, United Kingdom, China, Germany, Japan

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Analyst Opinion

The Traditional TV & Home Video market in Slovakia has been experiencing significant growth in recent years.

Customer preferences: Slovakian consumers have shown a strong preference for traditional TV and home video content. Despite the rise of digital streaming platforms, many people in Slovakia still enjoy watching television programs and movies on their traditional TV sets. This preference can be attributed to several factors, including the cultural significance of television in Slovakia and the availability of a wide range of local and international channels.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in Slovakia is the increasing demand for high-definition (HD) content. As technology continues to advance, consumers are becoming more discerning in their viewing preferences and are seeking higher quality visuals and audio. This has led to a rise in the production and distribution of HD content by broadcasters and home video providers. Another trend in the market is the growing popularity of video-on-demand (VOD) services. While traditional TV still dominates the market, more and more consumers are turning to VOD platforms to access their favorite TV shows and movies. This trend can be attributed to the convenience and flexibility offered by VOD services, allowing viewers to watch content at their own pace and on multiple devices.

Local special circumstances: Slovakia has a strong local television industry, with a number of popular channels producing and broadcasting local content. This has contributed to the continued popularity of traditional TV in the country, as viewers are able to access a wide range of local programming that reflects their culture and interests.

Underlying macroeconomic factors: The positive development of the Traditional TV & Home Video market in Slovakia can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in increased disposable income for consumers. This has allowed them to spend more on entertainment, including traditional TV and home video. In conclusion, the Traditional TV & Home Video market in Slovakia is thriving due to customer preferences for traditional TV content, the increasing demand for high-definition content, the growing popularity of video-on-demand services, the presence of a strong local television industry, and favorable macroeconomic factors. As technology continues to advance and consumer preferences evolve, it will be interesting to see how the market further develops in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.