Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Slovakia has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies. Customer preferences in the TV & Video market in Slovakia have shifted towards on-demand streaming services and smart TVs. Consumers are increasingly seeking convenience and flexibility in their viewing habits, which has led to a rise in the popularity of platforms such as Netflix and Amazon Prime Video. This trend is in line with the global shift towards digital streaming services, as customers look for a wider range of content options and the ability to watch their favorite shows and movies at their own convenience. Another factor contributing to the growth of the TV & Video market in Slovakia is the increasing adoption of smart TVs. These televisions offer built-in internet connectivity and streaming capabilities, allowing users to access a variety of online content directly on their TV screens. The convenience and versatility offered by smart TVs have made them a popular choice among consumers, driving the demand for these devices in the market. In addition to customer preferences, there are also local special circumstances that have influenced the development of the TV & Video market in Slovakia. One such circumstance is the relatively high internet penetration rate in the country. Slovakia has a well-developed internet infrastructure, with a large portion of the population having access to high-speed internet connections. This has facilitated the adoption of streaming services and the use of smart TVs, as consumers have the necessary infrastructure to support these technologies. Underlying macroeconomic factors have also played a role in the growth of the TV & Video market in Slovakia. The country has experienced steady economic growth in recent years, which has increased disposable incomes and purchasing power among consumers. This has allowed more people to afford TVs and streaming subscriptions, contributing to the overall growth of the market. Additionally, the increasing availability of affordable internet plans and data packages has made it more accessible for consumers to stream content online, further driving the growth of the TV & Video market. Overall, the TV & Video market in Slovakia is experiencing growth due to changing customer preferences towards on-demand streaming services and smart TVs. The local special circumstance of high internet penetration rates and the underlying macroeconomic factors of economic growth and increased affordability have further fueled this growth. As technology continues to advance and consumer demands evolve, the TV & Video market in Slovakia is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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