Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Latvia has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new technologies. Customer preferences in the Traditional TV & Home Video market in Latvia have shifted towards on-demand streaming services and digital platforms. This trend is in line with the global market, where consumers are increasingly opting for convenience and flexibility in their viewing habits. The rise of streaming services such as Netflix and Amazon Prime Video has provided Latvian consumers with a wide range of content options, including international films and TV shows. This has led to a decline in traditional TV viewership, as consumers now have the ability to watch their favorite shows and movies at their own convenience. In addition to on-demand streaming services, there has been a growing demand for smart TVs and home entertainment systems in Latvia. These devices offer a seamless integration of traditional TV channels, streaming services, and other digital content. The availability of high-speed internet and the increasing affordability of smart TVs have contributed to the adoption of these devices among Latvian consumers. The Traditional TV & Home Video market in Latvia is also influenced by local special circumstances. The country has a relatively small population and a fragmented media landscape, with a mix of local and international broadcasters. This has created a competitive environment, with broadcasters and content providers vying for viewership and advertising revenue. As a result, there is a wide variety of content available to Latvian consumers, catering to different interests and preferences. Underlying macroeconomic factors have also played a role in the development of the Traditional TV & Home Video market in Latvia. The country has experienced steady economic growth in recent years, which has resulted in increased disposable income and consumer spending. This has allowed consumers to invest in home entertainment systems and subscribe to streaming services, driving the growth of the market. In conclusion, the Traditional TV & Home Video market in Latvia is experiencing growth due to changing customer preferences, the adoption of new technologies, and favorable macroeconomic conditions. The shift towards on-demand streaming services and the popularity of smart TVs have transformed the way Latvian consumers access and consume content. The competitive media landscape and the country's economic growth have further contributed to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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