Traditional TV & Home Video - Benelux

In the Benelux region, revenue in the Traditional TV & Home Video market market is projected to reach US$4.56bn in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of -1.10%, leading to a projected market volume of US$4.31bn by 2029.
The average revenue per user (ARPU) is expected to be US$215.60.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$146.60bn in 2024.
The number of TV Viewers in the Benelux region is expected to amount to 21.4m users by 2029.
User penetration in the Traditional TV & Home Video market market is projected to be at 70.3% in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in the Benelux region is expected to reach US$215.60 in 2024.
In the Benelux region, the traditional TV and home video market is experiencing a notable decline as digital streaming platforms increasingly dominate viewer preferences.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Benelux has been experiencing significant changes and developments in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to these changes. Customer preferences in the Traditional TV & Home Video market in Benelux have been shifting towards digital streaming platforms. With the increasing availability of high-speed internet and the convenience of on-demand content, consumers are opting for streaming services over traditional television and home video formats. This shift is driven by the desire for personalized content, the ability to watch shows and movies at any time, and the cost-effectiveness of streaming subscriptions. Trends in the market reflect this shift towards digital streaming. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ have gained significant popularity in Benelux. These platforms offer a wide range of content, including original series and movies, catering to diverse audience preferences. The rise of these streaming services has led to a decline in the sales of physical DVDs and Blu-rays, as well as a decrease in traditional television viewership. Local special circumstances in Benelux have also contributed to the development of the Traditional TV & Home Video market. The region has a high level of internet penetration and a tech-savvy population, making it conducive to the adoption of digital streaming platforms. Additionally, the multilingual nature of the Benelux countries (Belgium, Netherlands, and Luxembourg) has created a demand for localized content on streaming platforms, further driving their popularity. Underlying macroeconomic factors have played a role in the development of the Traditional TV & Home Video market in Benelux. The strong economic growth in the region has increased disposable income levels, allowing consumers to invest in streaming subscriptions and high-quality home entertainment systems. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital streaming, as people spent more time at home and sought entertainment options that could be accessed remotely. In conclusion, the Traditional TV & Home Video market in Benelux is evolving due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of digital streaming platforms, driven by the desire for personalized content and convenience, has led to a decline in traditional television and home video formats. The region's high internet penetration, tech-savvy population, and multilingual nature have further contributed to the popularity of streaming services. Strong economic growth and the impact of the COVID-19 pandemic have also played a role in shaping the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.