TV & Video - Benelux | Statista Market Forecast

In Benelux, revenue in the TV & Video market market is projected to reach US$7.11bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.75%, leading to a projected market volume of US$7.75bn by 2029.
The dominant market within this market is Traditional TV & Home Video, with a market volume of US$4.56bn in 2024.
Comparatively, the highest revenue will be generated the United States, where it is expected to be US$280.30bn in 2024.
Within the TV & Video market market in Benelux, the number of users is anticipated to reach 26.4m users by 2029.
User penetration in the TV & Video market market is expected to be at 86.1% in 2024.
The average revenue per user (ARPU) in this market is projected to amount to US$274.90 in 2024.
In the Benelux region, the increasing demand for streaming services is reshaping the TV and video landscape, prompting traditional broadcasters to innovate their content delivery.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Benelux has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Benelux region have shifted towards on-demand and streaming services, with consumers increasingly opting for flexibility and convenience. This shift is driven by the desire for personalized content and the ability to watch shows and movies at any time and on any device. As a result, traditional TV viewership has been declining, while subscription video on demand (SVOD) platforms such as Netflix and Amazon Prime Video have gained popularity. Trends in the market indicate a growing demand for high-quality content and immersive viewing experiences. This has led to an increase in investment in original content production by both local and international players. The rise of streaming services has also fueled competition among providers, leading to a wider variety of content options and competitive pricing. Local special circumstances in the Benelux region, such as multilingualism and cultural diversity, have contributed to the growth of the TV & Video market. The ability to offer content in multiple languages and cater to diverse cultural preferences has allowed providers to attract a larger audience. Additionally, the region's high internet penetration rate and advanced digital infrastructure have facilitated the adoption of streaming services and the growth of online video consumption. Underlying macroeconomic factors, such as increasing disposable incomes and technological advancements, have also played a role in the development of the TV & Video market in Benelux. As disposable incomes rise, consumers are more willing to invest in premium content and streaming services. Furthermore, advancements in internet connectivity and the availability of high-speed broadband have made it easier for consumers to access online video content. Overall, the TV & Video market in Benelux is evolving to meet the changing preferences and demands of consumers. The shift towards on-demand and streaming services, the focus on high-quality content, and the ability to cater to diverse cultural preferences are driving the growth of the market. With continued investment in original content production and advancements in technology, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.