Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Luxembourg is experiencing significant growth and development in recent years, driven by changing customer preferences and the influence of local special circumstances.
Customer preferences: Luxembourg has a highly developed and affluent population, with a high standard of living. As a result, customers in Luxembourg have a strong preference for high-quality, premium TV and video content. They are willing to pay a premium for access to exclusive content, such as international sports events, popular TV series, and movies. Furthermore, customers in Luxembourg are increasingly adopting digital streaming platforms and on-demand services, as they seek flexibility and convenience in accessing their favorite content.
Trends in the market: One of the key trends in the TV & Video market in Luxembourg is the shift towards digital streaming platforms and on-demand services. Customers are moving away from traditional cable and satellite TV subscriptions, and instead opting for streaming services that offer a wide range of content on multiple devices. This trend is driven by the increasing availability of high-speed internet connections and the proliferation of smart TVs, smartphones, and tablets. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ are gaining popularity among customers in Luxembourg, as they offer a vast library of content and the ability to watch shows and movies at any time and from any location. Another trend in the market is the growing demand for local and regional content. While international content remains popular, there is a rising interest in locally produced TV shows, documentaries, and movies. This trend is fueled by the desire to showcase the cultural diversity and talent of Luxembourg, as well as to support and promote the local entertainment industry. Streaming platforms are increasingly investing in the production and distribution of local content, catering to the preferences of the Luxembourgish audience.
Local special circumstances: Luxembourg is a multilingual country, with three official languages: Luxembourgish, French, and German. This linguistic diversity presents both challenges and opportunities for the TV & Video market. On one hand, it requires content providers to offer a wide range of language options to cater to the different language communities in Luxembourg. On the other hand, it opens up potential markets for content localization and adaptation, as customers in Luxembourg are more likely to engage with content that is available in their native language. This presents an opportunity for local content producers and distributors to create content that appeals specifically to the Luxembourgish audience.
Underlying macroeconomic factors: Luxembourg has a strong and stable economy, with a high GDP per capita and a favorable business environment. This provides a solid foundation for the TV & Video market to thrive and grow. Additionally, the government of Luxembourg has been supportive of the digital media and entertainment industry, implementing policies and initiatives to encourage innovation and investment in the sector. These factors, combined with the high disposable income and tech-savvy population in Luxembourg, contribute to the positive development of the TV & Video market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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