Advertising - Luxembourg

Luxembourg

Ad spending in Luxembourg's Advertising market is expected to reach US$482.30m in 2024.
The largest market is Search Advertising with a market volume of US$122.00m in 2024.
When compared globally, the United States will lead in ad spending, reaching US$425.90bn in 2024.
In Luxembourg's Advertising market, 73% of total ad spending will come from digital sources in 2029.
The average ad spending per capita in the Search Advertising market is projected to be US$184.30 in 2024.
Additionally, in Luxembourg's Advertising market, Advertising market of the 80% revenue will be generated through programmatic advertising in 2029.
Luxembourg's Advertising market is witnessing a shift towards digital platforms, with a growing emphasis on targeted, data-driven campaigns to reach a niche audience.

Key regions: United States, China, Europe, Asia, Japan

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Analyst Opinion

The Advertising market in Luxembourg has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences have shifted towards digital advertising, as consumers spend more time online and on mobile devices. This has led to an increase in digital ad spending and a decline in traditional advertising channels. Additionally, local special circumstances, such as the country's high GDP per capita and its role as a financial hub, have attracted international businesses and investors, further fueling the growth of the advertising market. Customer preferences in Luxembourg have been shifting towards digital advertising, as consumers increasingly rely on the internet and mobile devices for information and entertainment. This trend is driven by the widespread availability of high-speed internet and the growing popularity of smartphones and tablets. As a result, advertisers are investing more in digital channels, such as social media, search engine marketing, and display advertising. This shift towards digital advertising is also influenced by the targeting capabilities and measurement tools offered by digital platforms, which allow advertisers to reach specific audiences and track the performance of their campaigns more effectively. In addition to changing customer preferences, local special circumstances have played a significant role in the growth of the advertising market in Luxembourg. The country's high GDP per capita and its status as a financial hub have attracted international businesses and investors, creating a favorable environment for advertising and marketing activities. Luxembourg's strong economy and stable business environment have made it an attractive market for companies looking to expand their reach and promote their products or services. Furthermore, the presence of multinational corporations and financial institutions in Luxembourg has led to increased demand for advertising services, as these companies seek to establish their brands and attract customers. The advertising market in Luxembourg is also influenced by underlying macroeconomic factors. The country's strong economic growth and low unemployment rate have contributed to increased consumer spending, which in turn drives advertising expenditure. Additionally, Luxembourg's favorable tax regime and business-friendly policies have encouraged investment and entrepreneurship, creating opportunities for advertising agencies and marketing professionals. Furthermore, the country's small size and high population density make it an ideal market for targeted advertising campaigns, as advertisers can reach a large number of potential customers in a relatively small geographic area. In conclusion, the advertising market in Luxembourg is experiencing growth due to changing customer preferences towards digital advertising and the country's local special circumstances. The shift towards digital channels is driven by the increasing reliance on the internet and mobile devices, while local special circumstances such as high GDP per capita and the presence of multinational corporations contribute to the demand for advertising services. Underlying macroeconomic factors, such as strong economic growth and a favorable business environment, further support the growth of the advertising market in Luxembourg.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).