Key regions: China, South Korea, Asia, France, United Kingdom
Costa Rica, known for its stunning natural beauty and rich biodiversity, is also experiencing significant growth in its TV & Video market. Customer preferences are shifting towards on-demand streaming services and smart TVs, while local special circumstances and underlying macroeconomic factors are contributing to the market's development. Customer preferences in Costa Rica are increasingly favoring on-demand streaming services over traditional cable TV. This trend can be attributed to several factors. Firstly, the convenience and flexibility of on-demand streaming allow customers to watch their favorite shows and movies at their own pace and on various devices. Additionally, the wide range of content available on streaming platforms appeals to a diverse audience, catering to different interests and preferences. Furthermore, the affordability of streaming services compared to cable TV packages is also a significant factor driving customer preferences. Another customer preference in Costa Rica is the adoption of smart TVs. Smart TVs offer a seamless integration of traditional television channels and online streaming services, providing customers with a one-stop entertainment solution. The increasing availability and affordability of smart TVs in the market have contributed to their popularity among consumers. The convenience of accessing streaming platforms directly from the TV screen, without the need for additional devices, has made smart TVs a preferred choice for many households. The TV & Video market in Costa Rica is also influenced by local special circumstances. One such circumstance is the country's high internet penetration rate. Costa Rica has made significant progress in expanding its internet infrastructure, resulting in a large population with access to high-speed internet. This has facilitated the growth of streaming services, as customers can easily stream content without experiencing buffering or connectivity issues. Additionally, Costa Rica's strong tourism industry plays a role in the development of the TV & Video market. The country attracts a large number of international tourists, many of whom expect access to their favorite TV shows and movies during their stay. Hotels and resorts in Costa Rica have responded to this demand by providing in-room entertainment options, including smart TVs and access to streaming services. This has further increased the adoption of streaming services and smart TVs in the market. Underlying macroeconomic factors also contribute to the growth of the TV & Video market in Costa Rica. The country's stable economy and increasing disposable income levels have allowed consumers to invest in entertainment options such as streaming services and smart TVs. As the middle class continues to expand, more households are able to afford these technologies, driving market growth. In conclusion, the TV & Video market in Costa Rica is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services and the adoption of smart TVs reflect the evolving entertainment landscape in the country. With the continued expansion of internet infrastructure and the growth of the tourism industry, the market is expected to further develop in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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