TV & Video - Chile | Statista Market Forecast

In Chile, revenue in the TV & Video market market is projected to reach US$2.68bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.19%, leading to a projected market volume of US$2.99bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$2.03bn in 2024.
In a global context, the most revenue will be generated the United States, which is projected to reach US$280.30bn in 2024.
Within the TV & Video market market in Chile, the number of users is expected to total 20.0m users by 2029.
User penetration in this market is projected to be at 98.2% in 2024.
Additionally, the average revenue per user (ARPU) in Chile is expected to amount to US$138.90 in 2024.
In Chile, the TV & Video market is increasingly shifting towards streaming services, reflecting a growing consumer preference for on-demand content over traditional broadcasting.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Chile has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Chile have shifted towards consuming TV and video content through digital platforms. With the increasing availability of high-speed internet and the proliferation of smartphones, tablets, and smart TVs, consumers are opting for on-demand streaming services and online video platforms. This shift in preference is driven by the convenience and flexibility offered by digital platforms, allowing users to access content anytime, anywhere, and on multiple devices. One of the key trends in the TV & Video market in Chile is the rise of subscription video-on-demand (SVOD) services. Platforms like Netflix, Amazon Prime Video, and Disney+ have gained popularity among Chilean consumers, offering a wide range of content, including movies, TV shows, and original productions. The convenience of SVOD services, with their vast libraries and personalized recommendations, has attracted a large number of subscribers in the country. Another trend in the market is the increasing demand for local content. Chilean viewers are showing a growing interest in watching locally produced TV shows, movies, and documentaries. This trend is driven by a desire for culturally relevant content that reflects the local context and addresses social issues specific to Chile. Streaming platforms are responding to this demand by investing in local productions and partnering with local content creators. Local special circumstances also play a role in shaping the TV & Video market in Chile. The country has a strong tradition of television broadcasting, with a number of popular free-to-air channels that have a loyal viewer base. While digital platforms are gaining popularity, traditional TV still holds a significant share of the market. This is partly due to the fact that not all households in Chile have access to high-speed internet, especially in rural areas. As a result, traditional TV remains an important source of entertainment and information for many Chileans. Underlying macroeconomic factors also contribute to the development of the TV & Video market in Chile. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. This has allowed consumers to invest in high-quality TV sets and digital devices, as well as subscribe to streaming services. The growth of the TV & Video market is also supported by a favorable regulatory environment that encourages competition and innovation in the sector. In conclusion, the TV & Video market in Chile is witnessing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of digital platforms, the popularity of subscription video-on-demand services, the demand for local content, the presence of traditional TV channels, and the country's economic growth all contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.