In-game Advertising - Chile

Chile

Highlights

In Chile, revenue in the In-game Advertising market market is projected to reach US$88.54m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.49%, leading to a projected market volume of US$139.30m by 2029.
The average revenue per user (ARPU) in Chile is anticipated to amount to US$13.43.
In a global context, the majority of revenue will be generated China, which is expected to reach US$46.61bn in 2024.
In Chile, the rising popularity of mobile gaming is driving a significant increase in demand for innovative in-game advertising strategies among brands.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Chile is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Chile are playing a key role in the growth of the In-game Advertising market. With the increasing popularity of video games among the younger demographic, advertisers are recognizing the potential to reach a large and engaged audience through in-game advertising. Gamers in Chile are embracing this form of advertising, as it allows them to enjoy their favorite games while also being exposed to relevant and immersive brand messages. This preference for in-game advertising is driving the demand for more innovative and interactive ad formats, such as product placements and sponsored in-game events. Trends in the market are also contributing to the growth of the In-game Advertising market in Chile. The rise of mobile gaming has opened up new opportunities for advertisers to reach consumers on-the-go. With the widespread adoption of smartphones and the increasing availability of high-speed internet, mobile gaming has become a popular form of entertainment in Chile. Advertisers are capitalizing on this trend by integrating ads into mobile games, allowing them to reach a large and diverse audience. Additionally, the emergence of augmented reality (AR) and virtual reality (VR) gaming is creating new possibilities for immersive and interactive in-game advertising experiences. Local special circumstances in Chile are further fueling the growth of the In-game Advertising market. The country has a strong gaming culture, with a large and active community of gamers. This presents a unique opportunity for advertisers to connect with a passionate and highly engaged audience. Furthermore, Chile has a growing middle class with increasing disposable income, making it an attractive market for advertisers looking to target consumers with purchasing power. The combination of a strong gaming culture and a growing middle class creates a favorable environment for the development of the In-game Advertising market. Underlying macroeconomic factors in Chile are also contributing to the growth of the In-game Advertising market. The country has experienced steady economic growth in recent years, resulting in increased consumer spending power. This has led to a greater demand for entertainment and leisure activities, including video games. As the gaming industry continues to expand in Chile, advertisers are recognizing the potential to reach a large and affluent audience through in-game advertising. Additionally, the government has been supportive of the gaming industry, providing incentives and support for local game developers. This favorable regulatory environment is attracting both domestic and international advertisers to invest in the In-game Advertising market in Chile. Overall, the In-game Advertising market in Chile is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the gaming industry continues to evolve and expand, advertisers in Chile are finding new and innovative ways to engage with consumers through in-game advertising.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.