Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Central Asia is experiencing significant growth and development in recent years. Customer preferences in the TV & Video market in Central Asia are shifting towards digital platforms and online streaming services. This trend can be attributed to the increasing availability of high-speed internet connections and the growing popularity of smartphones and other mobile devices. Customers in Central Asia are increasingly seeking convenience and flexibility in their TV and video viewing habits, and online streaming services provide them with a wide range of content options that can be accessed anytime and anywhere. Trends in the market include the rise of local content production and distribution. Central Asian countries are investing in the development of their local film and television industries, which has led to an increase in the production and distribution of local content. This trend is driven by a desire to promote local culture and talent, as well as to cater to the preferences of the local audience. Additionally, international streaming platforms are also expanding their presence in Central Asia, offering a mix of local and international content to cater to the diverse preferences of the audience. Local special circumstances in the TV & Video market in Central Asia include the linguistic diversity of the region. Central Asia is home to multiple languages, and this diversity can pose challenges for content providers and distributors. Localizing content in different languages can be costly and time-consuming, but it is essential to cater to the preferences of the local audience. Additionally, the geopolitical situation in the region can also impact the TV and video market. Political tensions and regulatory changes can affect the availability and distribution of content in certain countries, creating challenges and opportunities for market players. Underlying macroeconomic factors driving the growth of the TV & Video market in Central Asia include increasing disposable incomes and urbanization. As the economies of Central Asian countries continue to grow, more people have the means to afford TV and video services. Additionally, the rapid urbanization in the region has led to an increase in the number of households with access to modern infrastructure, including high-speed internet connections. This has created a conducive environment for the growth of the TV and video market. In conclusion, the TV & Video market in Central Asia is experiencing growth and development driven by customer preferences for digital platforms and online streaming services, the rise of local content production and distribution, local special circumstances such as linguistic diversity and geopolitical factors, and underlying macroeconomic factors such as increasing disposable incomes and urbanization.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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