Mobile Games - Ukraine

Ukraine

Highlights

In Ukraine, revenue in the Mobile Games market market is projected to reach US$183.40m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.07%, leading to a projected market volume of US$246.30m by 2029.
Furthermore, the number of users in Ukraine's Mobile Games market market is anticipated to total 6.1m users by 2029.
User penetration in the country will be 13.1% in 2024, with expectations to increase to 15.7% by 2029.
In a global context, the majority of revenue will be generated United States, which is projected to reach US$34.30bn in 2024.
Additionally, the average revenue per user (ARPU) in Ukraine's Mobile Games market market is forecasted to amount to US$36.95 in 2024.
In Ukraine, the mobile games market is experiencing a surge in popularity, driven by increased smartphone penetration and a growing youth demographic.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Ukraine has been experiencing significant growth in recent years. Customer preferences have shifted towards mobile gaming due to the convenience and accessibility it offers. With the increasing popularity of smartphones and the growing number of mobile internet users, the demand for mobile games has surged.

Customer preferences: Ukrainian consumers have shown a strong inclination towards mobile gaming. This can be attributed to several factors. Firstly, the widespread availability of smartphones has made it easier for people to access and play games on the go. Additionally, the affordability of smartphones and data plans has made mobile gaming more accessible to a larger segment of the population. Furthermore, the younger demographic in Ukraine has embraced mobile gaming as a form of entertainment. With the rise of social media and online communities centered around gaming, there is a growing sense of community and competition among gamers. This has further fueled the demand for mobile games.

Trends in the market: One of the key trends in the Ukrainian mobile games market is the increasing popularity of multiplayer games. These games allow users to connect and compete with other players, creating a more immersive and engaging experience. The social aspect of multiplayer games has resonated with Ukrainian gamers, leading to a surge in their popularity. Another trend in the market is the rise of in-app purchases. Many mobile games offer additional features or virtual items that can be purchased within the game. Ukrainian gamers have shown a willingness to spend money on these in-app purchases, driving revenue growth in the mobile games market.

Local special circumstances: Ukraine has a vibrant and growing IT industry, with a significant number of skilled software developers. This has led to the development of high-quality mobile games that cater to the preferences of Ukrainian gamers. The presence of local game development studios has also contributed to the growth of the mobile games market in Ukraine.

Underlying macroeconomic factors: The growth of the mobile games market in Ukraine is also influenced by underlying macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income. As a result, more people are able to afford smartphones and data plans, driving the demand for mobile games. Furthermore, the improving infrastructure and internet connectivity in Ukraine have made it easier for people to access and download mobile games. This has contributed to the growth of the market. In conclusion, the Mobile Games market in Ukraine has been growing rapidly due to customer preferences for mobile gaming, including the convenience and accessibility it offers. The market has seen a shift towards multiplayer games and in-app purchases, reflecting the preferences of Ukrainian gamers. The presence of a vibrant IT industry and improving macroeconomic factors have also contributed to the growth of the market. Overall, the future looks promising for the mobile games market in Ukraine.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.