Market Insights Advertising & Media Media

Cinema - Norway

Norway

In Norway, revenue in the Cinema market is projected to reach US$502.00m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 3.38%, resulting in a projected market volume of US$592.90m by 2029.
The number of viewers in Norway's Cinema market is expected to amount to 4.0m users by 2029.
User penetration in Norway will be 65.4% in 2024 and is anticipated to hit 69.1% by 2029.
The average revenue per viewer in this market is expected to amount to US$139.20.
In a global context, the most revenue will be generated the United States, with a projected figure of US$20,980.00m in 2024.
Norway's cinema market is experiencing a resurgence in local filmmaking, reflecting a growing appetite for culturally resonant narratives among audiences.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

Norway, known for its stunning natural landscapes and high standard of living, has a thriving cinema market that continues to develop. With a population that appreciates cultural experiences and a strong economy, the cinema industry in Norway has seen steady growth in recent years. Customer preferences in the Norwegian cinema market are influenced by several factors. Firstly, Norwegians have a strong interest in both local and international film productions. They enjoy a wide variety of genres, from Hollywood blockbusters to independent films and documentaries. Additionally, Norwegians value high-quality cinema experiences, including comfortable seating, state-of-the-art technology, and premium sound systems. Trends in the Norwegian cinema market reflect the global shift towards digitalization. Digital cinema technology has become the norm, with most theaters equipped with digital projectors and screens. This allows for a more immersive and visually stunning movie experience. Furthermore, the rise of streaming services has led to increased competition for traditional cinemas. However, cinemas in Norway have adapted by offering unique experiences that cannot be replicated at home, such as special screenings, events, and collaborations with local artists. Local special circumstances play a significant role in the development of the cinema market in Norway. The country has a strong tradition of supporting the arts, with government funding available for film production and cultural initiatives. This support has helped foster a vibrant film industry, with Norwegian films gaining international recognition and attracting audiences both domestically and abroad. Additionally, the Norwegian cinema market benefits from a high level of disposable income among its population, allowing for increased spending on entertainment and leisure activities. Underlying macroeconomic factors contribute to the growth of the cinema market in Norway. The country has a stable and prosperous economy, with low unemployment rates and high levels of consumer confidence. This provides a favorable environment for the cinema industry to thrive, as people have the financial means to attend movies regularly. Furthermore, Norway's strong tourism industry attracts visitors from around the world, who often seek out cultural experiences such as going to the cinema. In conclusion, the cinema market in Norway is developing due to customer preferences for a wide range of films and high-quality cinema experiences. The industry has adapted to digitalization and increased competition from streaming services by offering unique experiences. Local special circumstances, such as government support for the arts and a high level of disposable income, contribute to the market's growth. Overall, the stable and prosperous macroeconomic conditions in Norway support a thriving cinema industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.