Sponsorship & Advertising - Nordics

In the Nordics, revenue in the Sponsorship & Advertising market market is projected to reach US$33.2m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.21%, resulting in a projected market volume of US$49.2m by 2029.
While the Nordics is part of the global market, most revenue is generated China, which has a projected market volume of US$288.9m in 2024.
The average revenue per user (ARPU) in the Nordics is expected to amount to 0.00.
In the Nordics, the eSports sponsorship and advertising market is increasingly attracting brands seeking to engage with a tech-savvy, youthful audience.

Definition:

Esports Sponsorship & Advertising refers to the marketing and promotional activities within the competitive gaming industry, where brands engage with the esports audience by sponsoring teams, tournaments, players, or events, and through targeted advertising across various digital platforms. This market leverages the global popularity of esports, reaching millions of engaged fans through live-streaming platforms, social media, and in-game advertising. It encompasses a range of strategies, from brand placement and endorsements to integrated campaigns that enhance visibility and consumer interaction. The goal is to connect with a young, tech-savvy audience, driving brand awareness and loyalty in a rapidly growing, highly dynamic sector.

Additional information:

The market comprises ad spendings. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Deals for sponsoring an Esport event
Product Placement
Sponsoring Esport Teams
Payments by brands for the use of the Esport Team
Advertising sold as part of a sponsorship package

Sponsorship outside of the Esports ecosystem
Advertising outside of the Esports ecosystem

The eSports market in Nordics is witnessing slow growth in the Sponsorship & Advertising sector due to various factors such as limited brand awareness, lack of established infrastructure, and low market saturation. Despite this, the market is expected to experience moderate growth in the coming years.

Customer preferences: The eSports industry in the Nordics is witnessing a significant rise in sponsorship and advertising, as brands recognize the potential of this rapidly growing market. With the region's strong gaming culture and high internet penetration, companies are leveraging sponsorship deals and advertising campaigns to reach a highly engaged audience. Additionally, as eSports continues to gain mainstream acceptance, we are seeing an increase in non-endemic brands investing in the industry, signaling a shift towards more diverse partnerships and collaborations.

Trends in the market: In the Nordics, the eSports market has been experiencing a significant increase in sponsorship and advertising opportunities. Brands are recognizing the potential of reaching a highly engaged and tech-savvy audience through eSports events and competitions. This trend is expected to continue as the eSports market continues to grow and gain mainstream recognition. Industry stakeholders, including game developers, tournament organizers, and teams, are likely to benefit from increased investment and partnerships with major brands. Additionally, as eSports continues to expand globally, there is potential for the Nordics to become a hub for sponsorship and advertising within the industry.

Local special circumstances: In the Nordics, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the region's strong gaming culture and high internet penetration rates. This has led to a highly engaged and tech-savvy audience, making it an attractive market for brands to reach a niche and loyal audience. Additionally, the region's strict regulations on gambling and alcohol advertising have led to a unique approach to sponsorship and advertising within the eSports industry, with a focus on non-traditional partnerships and branding opportunities.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Nordics is strongly influenced by macroeconomic factors such as the overall economic stability of the region, government policies and regulations, and the growth of the gaming industry. Nordic countries have a strong economy and high disposable income, making them attractive markets for advertisers and sponsors. Additionally, the increasing popularity and growth of eSports globally have led to increased investment in the industry, with Nordic countries being at the forefront of this trend. The region's strong technological infrastructure and supportive government policies also contribute to the growth of the Sponsorship & Advertising Market within the eSports Market in Nordics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.