Key regions: United Kingdom, India, France, Europe, United States
The eSports market in Vietnam is seeing slow growth due to factors such as limited infrastructure and low awareness among consumers. Despite this, there is potential for growth with the rising popularity of online gaming and increasing investments from publishers in the market. However, the growth rate remains negligible, highlighting the need for further development and investment in the industry.
Customer preferences: As the eSports industry continues to gain popularity in Vietnam, there has been a noticeable increase in demand for publisher fees within the market. This can be attributed to the growing trend of online gaming and eSports events, as well as the rise of professional gaming teams and tournaments. Additionally, with the rise of digital platforms and streaming services, there is a growing preference among gamers for digital purchases and subscriptions rather than physical copies of games. This shift towards digital modes of consumption is influenced by the younger demographic in Vietnam, who are more technologically savvy and value convenience and accessibility in their gaming experiences.
Trends in the market: In Vietnam, the Publisher Fees Market within the eSports Market is experiencing a surge in partnerships between publishers and eSport teams, as well as an increase in the use of in-game advertising to generate revenue. This trend is expected to continue, as publishers seek to capitalize on the growing popularity of eSports. Additionally, the introduction of new technologies, such as virtual reality and augmented reality, has the potential to revolutionize the eSports experience and attract more viewers and sponsors. Industry stakeholders should closely monitor these trends and adapt their strategies to stay competitive in the fast-paced eSports market.
Local special circumstances: In Vietnam, the Publisher Fees Market within the eSports Market is heavily influenced by the country's rapidly growing gaming industry and young population. The rise of mobile gaming and the government's support for the development of eSports have led to a high demand for publishers and content creators. Additionally, Vietnam's unique cultural affinity for competitive gaming and its favorable regulatory environment have contributed to the market's growth. This has resulted in a highly competitive market with a diverse range of local and international players vying for a share of the market.
Underlying macroeconomic factors: The performance of the Publisher Fees Market within the eSports Market in Vietnam is heavily impacted by macroeconomic factors such as overall economic stability, government policies, and global economic trends. Countries with strong economic growth and favorable business environments are likely to see higher demand for eSports and subsequently, higher publisher fees. Additionally, government support for the development of the eSports industry, along with investments in digital infrastructure and technology, can also play a significant role in driving market growth. However, countries with economic challenges and limited resources may experience slower market growth due to reduced consumer spending and limited government support for the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
