Key regions: United States, Sweden, Asia, Europe, Germany
The eSports market in Vietnam is seeing remarkable growth, attributed to factors such as the rising popularity of digital media, increasing awareness of eSports among the public, and the convenience of online platforms for media rights. This growth rate is largely influenced by the country's growing interest in competitive gaming and the increasing availability of online streaming services.
Customer preferences: With the rise of eSports in Vietnam, there has been a noticeable increase in the demand for media rights, especially among younger demographics. This can be attributed to the growing popularity of eSports as a form of entertainment, as well as the increasing use of digital platforms for consuming content. Additionally, the emergence of local eSports teams and tournaments has also fueled the demand for media rights, as viewers seek out more diverse and localized content. This trend highlights the shift towards digital consumption and the importance of catering to the preferences of younger, tech-savvy audiences in the eSports market.
Trends in the market: In Vietnam, the eSports market is rapidly growing, with a significant increase in media rights deals. This trend is expected to continue, as the country's young population is highly tech-savvy and has a strong interest in gaming. Additionally, there is a rising demand for eSports content, leading to partnerships between media companies and eSports organizations. This trend is significant for industry stakeholders as it presents opportunities for revenue growth and expansion into new markets. However, it also poses challenges in terms of content regulation and piracy, which may require collaboration with government agencies and stricter enforcement measures. Overall, the trajectory of media rights deals in the eSports market in Vietnam is poised for continued growth, with potential implications for both the industry and the country's media landscape.
Local special circumstances: In Vietnam, the eSports market is thriving due to the country's young population and high internet penetration. This has led to a strong demand for eSports content, driving the growth of the Media Rights Market. Additionally, the government's support for the development of the gaming industry has also played a significant role. However, the strict government regulations on violence and gambling in gaming content have posed challenges for content creators and distributors in the eSports market. This unique regulatory environment in Vietnam has shaped the dynamics of the Media Rights Market and has led to the emergence of local players catering to the specific needs of the Vietnamese audience.
Underlying macroeconomic factors: The Media Rights Market within the eSports Market in Vietnam is impacted by macroeconomic factors such as the country's economic growth, government policies, and investment in digital technologies. As Vietnam's economy continues to grow, there is a rise in disposable income and consumer spending, which has led to an increase in demand for media rights in the eSports industry. Furthermore, the government's support for the development of the digital economy and the rise of internet and smartphone usage has also contributed to the growth of the eSports market in Vietnam. These factors, coupled with the country's young population and increasing interest in gaming, create a favorable environment for the growth of the Media Rights Market within the eSports Market in Vietnam.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Media Rights market, which comprises revenues from ownership rights of media agencies. These include payments to industry stakeholders to secure the rights to show Esports content on a channel, payments from streaming platforms (e.g., Twitch) to organizers to broadcast their content, payments from foreign broadcasters to secure the rights to show content in their region, or the copyright costs for showing video/image content of an Esports competition. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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