Market Insights Advertising & Media Esports

Publisher Fees - Switzerland

Switzerland

In Switzerland, the revenue in the Publisher Fees market market is projected to reach US$1.8m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.89%, leading to a projected market volume of US$1.9m by the year 2029.
Although Switzerland's market is developing, it is noteworthy that most revenue in the global context is generated China, which has a projected market volume of US$29.6m in 2024.
In Switzerland, the rising popularity of eSports is prompting publishers to reevaluate their fee structures to attract local talent and sponsors.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The eSports market in Switzerland has seen a slow growth rate in its publisher fees market. This can be attributed to factors such as limited access to technology and low awareness among consumers. However, with the increasing popularity of eSports and technological advancements, it is expected to experience a significant boost in the near future.

Customer preferences: As eSports continues to grow in popularity, there has been an increase in demand for professional and high-quality content, leading to a rise in publisher fees within the market. This trend is driven by the growing number of dedicated eSports fans and the increasing investment from brands and sponsors. The rise in publisher fees also reflects the growing recognition of eSports as a legitimate form of entertainment and competition, attracting more mainstream media coverage and partnerships. Additionally, the shift towards online streaming platforms has provided publishers with new revenue streams, further contributing to the growth of the market.

Trends in the market: In Switzerland, the eSports market is experiencing a rise in publisher fees, with publishers charging higher rates for licensing their games to professional teams and tournaments. This trend is significant as it reflects the growing popularity and profitability of eSports. It also has implications for industry stakeholders, as higher fees could impact the financial viability of eSports teams and tournaments, leading to potential changes in the competitive landscape. Additionally, as eSports continues to grow in Switzerland and globally, we can expect to see further increases in publisher fees as publishers capitalize on the demand for their games.

Local special circumstances: In Switzerland, the eSports market is heavily influenced by the country's strong economy and high standard of living, leading to a large and affluent consumer base. Additionally, the Swiss government has taken a proactive approach to regulating the eSports industry, providing a stable and welcoming environment for publishers and investors. Furthermore, the country's central location in Europe allows for easy access to other markets, making it an attractive hub for international eSports events and tournaments. This unique combination of factors has contributed to the growth and success of the Publisher Fees Market within the eSports Market in Switzerland.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Switzerland is also affected by macroeconomic factors such as the country's stable and prosperous economy, favorable government policies, and strong infrastructure for technology and gaming. These factors have contributed to the growth of the eSports industry in Switzerland and have attracted publishers to invest in the market. Additionally, the country's high standard of living and high disposable income among its population have also increased the demand for eSports, leading to a higher demand for publisher fees in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.