Market Insights Advertising & Media Esports

Publisher Fees - MENA

MENA

In MENA, revenue in the Publisher Fees market market is projected to reach US$8.4m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.42%, resulting in a projected market volume of US$8.6m by 2029.
While the overall market shows growth, it is noteworthy that most revenue is generated China, with a projected market volume of US$29.6m in 2024.
In MENA, the rising popularity of eSports is prompting publishers to reevaluate their fee structures to attract local talent and enhance market engagement.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees Market in the eSports Market in MENA has shown minimal growth, influenced by factors like limited awareness of online services and low adoption of digital technologies.

Customer preferences: As the eSports market continues to grow in the MENA region, there has been a notable shift in consumer preferences towards online gaming and virtual events. This trend is driven by cultural nuances, such as a strong interest in technology and a desire for immersive experiences. Additionally, the younger demographic in the region is becoming increasingly interested in competitive gaming, leading to a rise in demand for publisher fees and investments in the industry. This shift is reflective of the evolving lifestyle factors and preferences of consumers in the region.

Trends in the market: In the MENA region, the Publisher Fees Market within the eSports Market is experiencing a surge in revenue, driven by the region's growing interest in competitive gaming. This trend is expected to continue as the region's tech-savvy youth population continues to embrace eSports. With the rise of online streaming platforms and sponsorships from major brands, the significance of these trends cannot be ignored. For industry stakeholders, this presents a lucrative opportunity to tap into a new market and establish partnerships with local teams and players. However, it also highlights the need for regulation and infrastructure development to support the growth of this market.

Local special circumstances: In the MENA region, the eSports market is witnessing significant growth due to the increasing popularity of mobile gaming, especially among the youth population. This can be attributed to the region's high smartphone penetration rates and the rise of local gaming platforms catering to the unique cultural preferences of the region. Additionally, the lack of traditional sporting events in the region has led to a surge in interest and investment in eSports, making it a lucrative market for publishers. However, the market is also faced with regulatory challenges, such as restrictions on online payments and government censorship, which may hinder its full potential.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in MENA is influenced by macroeconomic factors such as the overall economic health of the region, global economic trends, and fiscal policies. Countries with strong economic growth and favorable regulatory environments are expected to experience faster market growth, as they provide a conducive environment for investment in the eSports industry. Additionally, the increasing popularity of eSports and the growing number of gamers in the region are also contributing to the growth of the Publisher Fees Market. Moreover, the rise of digitalization and technological advancements in the region are expected to further boost the market by creating new revenue streams for publishers and developers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.