Market Insights Advertising & Media Esports

Publisher Fees - G7

In the G7, revenue in the Publisher Fees market market is projected to reach US$37.7m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.50%, leading to a projected market volume of US$47.0m by 2029.
While China is projected to generate the majority of revenue, with an anticipated market volume of US$29.6m in 2024, the G7 market will also experience significant developments.
In the United States, the rising prominence of streaming platforms is significantly influencing publisher fees within the eSports market, reflecting an evolving digital economy.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees market in the eSports market of G7 nan is experiencing minimal growth, influenced by factors such as the slow adoption of digital technologies and limited awareness among consumers. Despite the convenience of online services, the market's growth rate remains stagnant.

Customer preferences: As the popularity of eSports continues to grow, there has been a noticeable increase in publishers implementing fees for hosting tournaments and events. This trend is largely driven by the demand for high-quality productions and professional player experiences. Additionally, with the rise of online streaming and global competitions, publishers are able to reach a larger and more diverse audience, resulting in increased revenue from these fees. This shift towards monetization through fees highlights the growing commercialization of eSports and the willingness of consumers to pay for premium content and experiences.

Trends in the market: In the G7 countries, the Publisher Fees Market within the eSports Market is experiencing a significant increase in revenue. This trend is being driven by the growing popularity of eSports events and tournaments, which are attracting large audiences and generating high viewership numbers. Additionally, there is a growing trend of partnerships and collaborations between publishers and eSports organizations, leading to higher fees for publishers. These trends are significant for industry stakeholders as they indicate a strong and sustainable market for publishers within the eSports industry. However, there may be potential implications for smaller publishers who may struggle to compete with larger publishers in securing lucrative partnerships.

Local special circumstances: In South Korea, the rise of eSports can be attributed to the country's strong gaming culture and tech-savvy population. This has led to a highly competitive and organized eSports scene, with a focus on games like League of Legends and StarCraft. In China, strict regulations on traditional sports have led to a surge in popularity for eSports, with the government supporting the industry and investing in infrastructure. This has resulted in a huge market for publisher fees, as Chinese gamers are willing to pay for exclusive access to popular games.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market is heavily impacted by macroeconomic factors such as technological advancements, regulatory support, and investment in digital infrastructure. Nations with favorable regulatory environments and robust investments in digital technologies are experiencing rapid market growth compared to regions with regulatory hurdles and limited funding. Moreover, the rising prevalence of chronic diseases and aging populations globally are driving the demand for eSports solutions to enhance accessibility and outcomes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.