Key regions: United States, Sweden, Asia, Europe, Germany
The eSports market in Austria is rapidly growing due to the increasing demand for media rights. Factors such as the rise of online streaming platforms, growing interest in eSports among the younger generation, and the convenience of virtual competitions are driving this considerable growth rate.
Customer preferences: With the rise of eSports and the growing popularity of online gaming, there has been a significant increase in demand for media rights within the industry. This has led to a shift in consumer preferences, with fans now seeking more immersive and interactive viewing experiences. In addition, the rise of mobile gaming and live streaming platforms has opened up new opportunities for media rights, as younger demographics prefer to watch and engage with eSports on their phones. As a result, we are seeing a trend towards more digital and mobile-focused media rights deals, highlighting the importance of catering to the preferences and behaviors of younger audiences in the eSports market. This shift is also reflective of a larger trend in the media landscape, where traditional TV viewership is declining in favor of digital and online platforms.
Trends in the market: In Austria, the Media Rights Market within the eSports Market is experiencing a significant shift towards online streaming platforms as the preferred mode of content consumption. This trend is expected to continue due to the increasing popularity of eSports and the ease of access to online streaming platforms. As a result, stakeholders in the industry, such as game developers, event organizers, and media companies, are investing heavily in developing and securing media rights for eSports tournaments and leagues. This trend has significant implications for stakeholders, as it opens up new revenue streams and expands the reach of eSports to a global audience. Additionally, the increasing demand for media rights in the eSports market has the potential to drive up the value of these rights, making them a valuable asset for industry players.
Local special circumstances: In Austria, the eSports market is growing rapidly due to the country's strong gaming culture and advanced digital infrastructure. This has led to increased demand for media rights, with local broadcasters and streaming platforms competing for exclusive rights to eSports tournaments and events. Additionally, Austria's strict regulations on advertising and sponsorships have influenced the way media rights are negotiated and marketed, creating a unique environment for the eSports media rights market. This, coupled with Austria's strong economy and high disposable income, make it a promising market for media rights within the eSports industry.
Underlying macroeconomic factors: The eSports market in Austria is heavily influenced by macroeconomic factors such as the country's economic health and government policies. The strong economy and stable political environment in Austria have allowed for the growth of the eSports industry, leading to increased investments and sponsorships. Additionally, the country's favorable regulatory environment for media rights and digital content has attracted major players in the eSports market. Furthermore, the increasing popularity of eSports among the younger population and the growing trend of online gaming have also contributed to the growth of the media rights market within the eSports industry in Austria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Media Rights market, which comprises revenues from ownership rights of media agencies. These include payments to industry stakeholders to secure the rights to show Esports content on a channel, payments from streaming platforms (e.g., Twitch) to organizers to broadcast their content, payments from foreign broadcasters to secure the rights to show content in their region, or the copyright costs for showing video/image content of an Esports competition. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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