Market Insights Advertising & Media Esports

Esports Betting - Austria

Austria

In Austria, revenue in the Esports Betting market market is projected to reach US$17.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.38%, resulting in a projected market volume of US$21.0m by 2029.
With a projected market volume of US$721.2m in 2024, most revenue is generated the United States.
The average revenue per user (ARPU) is expected to amount to US$62.6.
In Austria, the burgeoning Esports betting market is increasingly attracting younger demographics, reflecting a broader global shift towards digital gaming and online wagering.

Key regions: India, Sweden, United Kingdom, Asia, Germany

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Analyst Opinion

The Esports Betting Market in Austria is facing subdued growth due to factors such as strict regulations, limited availability of betting platforms, and lack of mainstream acceptance. Despite the rising popularity of esports, the market growth rate remains slow in comparison to other digital markets, hindering its potential for significant expansion.

Customer preferences: As the esports industry continues to grow in Austria, there is a noticeable increase in the popularity of esports betting. This trend is driven by a younger demographic who are drawn to the competitive nature of esports and the potential for financial gain. Additionally, the rise of streaming platforms and online communities has made it easier for individuals to engage in esports betting, further fueling its growth. This shift towards online betting options also aligns with the increasing preference for digital entertainment and activities among consumers.

Trends in the market: In Austria, the Esports Betting Market within the eSports Market is experiencing a surge in popularity, with a significant increase in online betting platforms and tournaments. This trend is driven by the growing interest in professional gaming and the rise of esports as a legitimate form of entertainment. Industry stakeholders are taking notice of this trend and investing in the development of new betting technologies and services to cater to the demand. This trend is expected to continue its upward trajectory, creating new opportunities for players, teams, and betting companies alike. Additionally, the rapid growth of the esports market in Austria is expected to have a significant impact on the country's economy, further solidifying its position as a leader in the European esports scene.

Local special circumstances: In Austria, the Esports Betting Market has seen a significant growth due to the country's strong interest and participation in esports. The cultural acceptance and support for gaming have also contributed to the popularity of esports betting. Additionally, the country's regulations on gambling have allowed for a more open and accessible market for esports betting compared to other countries. This has led to a thriving ecosystem of tournaments, teams, and betting platforms in Austria.

Underlying macroeconomic factors: The Esports Betting Market within the eSports Market in Austria is influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in digital technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the growing popularity of esports and the increasing adoption of online gambling are driving the demand for esports betting, making it a lucrative market for investors and operators.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.