AR Software - Ukraine | Statista Market Forecast

In Ukraine, the revenue in the AR Software market market is projected to reach US$16.0m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 13.19%, resulting in a projected market volume of US$29.7m by 2029.
While a significant portion of revenue is generated the United States, the AR Software market market in Ukraine is also developing.
In Ukraine, the number of users in the AR Software market market is expected to amount to 21.6m users by 2029.
User penetration in Ukraine will be 51.1% in 2024 and is anticipated to reach 55.9% by 2029.
The average revenue per user (ARPU) in Ukraine is expected to amount to US$0.8.
Ukraine's AR software market is experiencing a surge in demand as local developers increasingly leverage augmented reality to enhance educational and industrial applications.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Ukraine has been experiencing significant growth in recent years, driven by increasing customer preferences for immersive and interactive experiences, as well as advancements in technology and favorable local special circumstances.

Customer preferences: Customers in Ukraine are increasingly seeking immersive and interactive experiences, which has fueled the demand for AR software. AR technology allows users to overlay digital content onto the real world, enhancing their interaction with the physical environment. This has proven to be particularly appealing to younger generations who are looking for unique and engaging experiences. Additionally, businesses in various industries are recognizing the value of AR software in enhancing their customer engagement and providing innovative solutions.

Trends in the market: One of the key trends in the AR Software market in Ukraine is the rising adoption of AR in the gaming industry. With the popularity of mobile gaming on the rise, game developers are leveraging AR technology to create more immersive and interactive gaming experiences. This trend is expected to continue as AR technology becomes more accessible and affordable. Another trend in the market is the increasing use of AR software in the education sector. AR offers unique opportunities for interactive and experiential learning, allowing students to visualize complex concepts and engage with educational content in a more meaningful way. As the education sector in Ukraine continues to embrace digital transformation, the demand for AR software in classrooms is expected to grow.

Local special circumstances: Ukraine has a strong IT sector and is known for its skilled software developers. This has created a favorable environment for the growth of the AR Software market. Local companies are actively developing and offering AR software solutions, catering to both domestic and international markets. The presence of a skilled workforce and a supportive business environment has contributed to the success of the AR Software market in Ukraine.

Underlying macroeconomic factors: The growth of the AR Software market in Ukraine is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, which has increased consumer spending power and contributed to the demand for innovative technologies. Additionally, the government has been supportive of the IT sector, implementing policies and initiatives to promote digital transformation and technological advancements. These factors have created a conducive environment for the growth of the AR Software market in Ukraine. In conclusion, the AR Software market in Ukraine is experiencing significant growth due to increasing customer preferences for immersive experiences, the adoption of AR in gaming and education, favorable local special circumstances, and underlying macroeconomic factors. As technology continues to advance and customer demand for AR software grows, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.