AR Software - Russia | Statista Market Forecast

In Russia, revenue in the AR Software market market is projected to reach US$192.3m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.87%, resulting in a projected market volume of US$268.0m by 2029.
While most revenue in the global AR Software market market is generated the United States, it is important to note the developments occurring in Russia.
In the AR Software market market in Russia, the number of users is expected to amount to 63.5m users by 2029.
User penetration in Russia will be 43.1% in 2024 and is expected to rise to 44.8% by 2029.
The average revenue per user (ARPU) in Russia is expected to amount to US$3.1.
In Russia, the AR software market is gaining momentum as businesses increasingly adopt immersive technologies to enhance customer engagement and operational efficiency.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Russia is experiencing significant growth and development, driven by several key factors.

Customer preferences: In recent years, there has been a growing demand for AR software in Russia. This can be attributed to the increasing adoption of advanced technologies by businesses and consumers. Companies are recognizing the potential of AR software to enhance their operations, improve customer experiences, and drive innovation. Additionally, consumers are becoming more interested in AR applications, such as gaming and entertainment, which further fuels the demand for AR software.

Trends in the market: One major trend in the AR Software market in Russia is the integration of AR technology into various industries. For example, the retail sector is leveraging AR software to enhance the shopping experience by allowing customers to virtually try on clothes or visualize furniture in their homes before making a purchase. Similarly, the healthcare industry is utilizing AR software for training purposes and surgical simulations. These trends indicate that AR software is becoming increasingly mainstream and is being adopted across various sectors. Another trend in the market is the development of AR software for mobile devices. With the widespread use of smartphones and tablets in Russia, there is a growing demand for AR applications that can be accessed on these devices. This trend is driven by the convenience and accessibility of mobile devices, making AR software more accessible to a larger audience.

Local special circumstances: Russia has a strong technology sector and a growing startup ecosystem, which contributes to the development of the AR Software market. The country has a pool of talented developers and engineers who are capable of creating innovative AR software solutions. Additionally, the government has been supportive of the technology sector, providing incentives and support for startups and technology companies. These local special circumstances create a favorable environment for the growth of the AR Software market in Russia.

Underlying macroeconomic factors: The growth of the AR Software market in Russia is also influenced by underlying macroeconomic factors. The country has a large population and a growing middle class, which drives consumer spending and demand for innovative technologies. Additionally, Russia has been investing in digital infrastructure, such as high-speed internet and data centers, which supports the development and adoption of AR software. These macroeconomic factors contribute to the overall growth and development of the AR Software market in Russia. In conclusion, the AR Software market in Russia is experiencing significant growth and development due to customer preferences for advanced technologies, the integration of AR technology into various industries, the development of AR software for mobile devices, local special circumstances such as a strong technology sector and government support, and underlying macroeconomic factors such as a large population and investments in digital infrastructure.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.