AR Software - Philippines | Statista Market Forecast

In the Philippines, revenue in the AR Software market market is projected to reach US$57.4m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.75%, leading to a forecasted market volume of US$87.4m by 2029.
While most revenue is generated the United States with a projected market volume of US$3.9bn in 2024, in the Philippines is also a growing market for AR Software market.
The number of users in the AR Software market market in the Philippines is expected to amount to 48.4m users by 2029.
User penetration in the Philippines will be 39.2% in 2024, with an anticipated decrease to 37.9% by 2029.
The average revenue per user (ARPU) in the Philippines is expected to amount to US$1.2.
The Philippines is witnessing a surge in demand for AR software, driven by increased investment in digital education and immersive gaming experiences.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Philippines is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.

Customer preferences in the Philippines play a crucial role in the development of the AR Software market. Filipino consumers are increasingly seeking immersive and interactive experiences, and AR technology provides just that. With the rise of social media and online gaming in the country, there is a growing demand for AR Software that can enhance these platforms and provide users with unique and engaging content.

Additionally, the younger demographic in the Philippines, who are more tech-savvy and open to new technologies, are driving the adoption of AR Software. Trends in the market further support the growth of the AR Software industry in the Philippines. One notable trend is the integration of AR technology in various sectors such as retail, tourism, and education.

Retailers are leveraging AR Software to create virtual try-on experiences for customers, while tourism companies are using AR to enhance visitor experiences at popular attractions. In the education sector, AR Software is being used to create interactive and immersive learning environments. These trends indicate a growing recognition of the potential benefits of AR technology across different industries in the Philippines.

Local special circumstances also contribute to the development of the AR Software market in the Philippines. The country has a large and rapidly growing tech-savvy population, which creates a favorable environment for the adoption of AR Software. Furthermore, the Philippines has a thriving tech startup ecosystem, with many local companies focusing on developing AR Software solutions.

This ecosystem provides opportunities for collaboration, innovation, and investment in the AR Software market. Underlying macroeconomic factors also play a role in the growth of the AR Software market in the Philippines. The country has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending.

This economic stability provides a conducive environment for businesses to invest in AR Software development and for consumers to afford AR-enabled devices. Additionally, the government of the Philippines has been actively promoting the adoption of digital technologies and innovation, which further supports the growth of the AR Software market. In conclusion, the AR Software market in the Philippines is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The demand for immersive and interactive experiences, the integration of AR technology in various sectors, the tech-savvy population, the thriving startup ecosystem, and the favorable macroeconomic environment all contribute to the positive trajectory of the AR Software market in the Philippines.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.