Market Insights Advertising & Media AR & VR

AR Software - New Zealand

New Zealand

In New Zealand, revenue in the AR Software market market is projected to reach US$33.8m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.35%, resulting in a projected market volume of US$50.5m by 2029.
While most revenue is generated the United States with a projected market volume of US$3,945.0m in 2024, in New Zealand is also experiencing growth in this sector.
In the AR Software market market in New Zealand, the number of users is expected to amount to 4.1m users by 2029.
User penetration in New Zealand will be 72.4% in 2024 and is expected to hit 74.4% by 2029.
The average revenue per user (ARPU) in New Zealand is expected to amount to US$8.9.
New Zealand's AR software market is witnessing increased investment as local businesses seek innovative solutions to enhance customer engagement and operational efficiency.

Market

Region

Region comparison

Currency

Analyst Opinion

The AR Software market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand have shown a strong interest in AR software, as it offers a unique and immersive experience. The technology allows users to interact with virtual objects in their real-world environment, enhancing their overall experience. This has led to a growing demand for AR software in various industries, including gaming, entertainment, education, and retail.

Trends in the market: One of the key trends in the AR Software market in New Zealand is the increasing adoption of AR technology by businesses. Companies are leveraging AR software to enhance their marketing and advertising strategies, providing customers with a more engaging and interactive experience. For example, retailers are using AR technology to allow customers to virtually try on clothes or visualize furniture in their homes before making a purchase. This trend is expected to continue as businesses recognize the value and potential of AR software in improving customer engagement and driving sales. Another trend in the market is the integration of AR software with mobile devices. With the widespread use of smartphones and tablets, AR software developers are focusing on creating mobile applications that can leverage the device's camera and sensors to provide AR experiences. This allows users to easily access AR content without the need for additional hardware, making it more accessible and convenient. As a result, the demand for AR software on mobile platforms is increasing, driving the growth of the market in New Zealand.

Local special circumstances: New Zealand is known for its vibrant gaming industry, which has been a key driver of the AR Software market. The country has a strong pool of talented game developers and designers, who are actively exploring the potential of AR technology in creating innovative and immersive gaming experiences. This has led to the development of several successful AR games in New Zealand, attracting both local and international players. The presence of a thriving gaming industry provides a favorable environment for the growth of the AR Software market in the country.

Underlying macroeconomic factors: The overall economic stability and growth in New Zealand have also contributed to the development of the AR Software market. The country has a strong and stable economy, with a high level of disposable income among consumers. This allows individuals and businesses to invest in AR software and related technologies. Additionally, the government of New Zealand has been supportive of the technology sector, providing incentives and funding for research and development in emerging technologies such as AR. These factors create a conducive environment for the growth of the AR Software market in New Zealand. In conclusion, the AR Software market in New Zealand is experiencing significant growth and development due to customer preferences for immersive experiences, increasing adoption by businesses, integration with mobile devices, the presence of a vibrant gaming industry, and favorable macroeconomic factors. As the market continues to evolve, we can expect to see further advancements and innovations in AR software in New Zealand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).