AR Software - Netherlands | Statista Market Forecast

In the Netherlands, revenue in the AR Software market market is projected to reach US$132.0m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.63%, resulting in a projected market volume of US$190.6m by 2029.
In this market, while most revenue is generated the United States, in the Netherlands is also seeing significant developments.
The number of users in the AR Software market market in the Netherlands is expected to amount to 13.5m users by 2029.
User penetration in the Netherlands will be 74.6% in 2024 and is anticipated to reach 75.6% by 2029.
Furthermore, the average revenue per user (ARPU) in the Netherlands is expected to amount to US$10.0.
The Netherlands is experiencing a surge in AR software adoption, driven by innovative applications in education and remote collaboration, enhancing user engagement.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Netherlands has been experiencing significant growth in recent years. Customer preferences have shifted towards immersive technologies, driving the demand for AR software.

Additionally, several trends in the market have contributed to its development. Local special circumstances and underlying macroeconomic factors have also played a role in shaping the AR Software market in Netherlands. Customer preferences in Netherlands have been increasingly favoring immersive technologies such as AR.

This can be attributed to the growing popularity of AR applications in various industries, including gaming, healthcare, and retail. Customers are seeking more interactive and engaging experiences, and AR software provides them with the opportunity to do so. The demand for AR software is also driven by the desire for enhanced productivity and efficiency in business operations.

Several trends have contributed to the growth of the AR Software market in Netherlands. One of the key trends is the increasing adoption of AR in the healthcare sector. AR software is being used for medical training, surgical planning, and patient education, among other applications.

This trend is driven by the need for improved patient outcomes and the growing recognition of the potential of AR in healthcare. Another trend in the market is the integration of AR software with e-commerce platforms. Retailers are leveraging AR technology to enhance the online shopping experience for customers.

AR software allows customers to visualize products in their own environment before making a purchase, reducing the need for returns and increasing customer satisfaction. This trend is fueled by the rise of online shopping and the need for retailers to differentiate themselves in a competitive market. Local special circumstances in Netherlands have also contributed to the development of the AR Software market.

The country has a highly skilled workforce and a strong technology infrastructure, making it an attractive location for AR software development and innovation. Additionally, the Dutch government has been supportive of the technology sector, providing incentives and funding for research and development in AR software. Underlying macroeconomic factors have also played a role in the growth of the AR Software market in Netherlands.

The country has a stable economy and a high level of digital adoption, creating a favorable environment for the adoption of AR technology. Furthermore, the Netherlands has a strong startup ecosystem and a culture of innovation, which has fostered the growth of AR software companies. In conclusion, the AR Software market in Netherlands is developing due to customer preferences for immersive technologies, trends in the market such as the adoption of AR in healthcare and integration with e-commerce platforms, local special circumstances including a skilled workforce and government support, and underlying macroeconomic factors such as a stable economy and a culture of innovation.

The future of the AR Software market in Netherlands looks promising, with continued growth expected in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.