AR Software - Finland | Statista Market Forecast

In Finland, revenue in the AR Software market market is projected to reach US$32.8m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.39%, culminating in a projected market volume of US$46.9m by 2029.
While most revenue in the global AR Software market market is generated the United States, Finland's market is also poised for growth.
The number of users in the AR Software market market in Finland is expected to reach 4.2m users by 2029.
User penetration in Finland will be 72.3% in 2024 and is anticipated to increase to 75.1% by 2029.
Furthermore, the average revenue per user (ARPU) in Finland is expected to amount to US$8.2.
Finland's AR software market is experiencing significant growth as companies increasingly leverage immersive technology for enhanced training and remote collaboration solutions.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Finland is experiencing significant growth and development, driven by customer preferences for immersive and interactive experiences, as well as the increasing adoption of AR technology across various industries. Customer preferences in Finland are leaning towards immersive and interactive experiences, which is fueling the demand for AR software.

Consumers are increasingly seeking unique and engaging experiences that go beyond traditional forms of entertainment. AR software provides a way to blend the physical and digital worlds, allowing users to interact with virtual objects and environments in real-time. This trend is particularly evident in the gaming and entertainment sectors, where AR technology is being used to create captivating and interactive experiences.

In addition to customer preferences, the AR Software market in Finland is also being driven by the increasing adoption of AR technology across various industries. Businesses are recognizing the potential of AR to enhance productivity, improve customer experiences, and drive innovation. In sectors such as retail, AR software is being used to create virtual try-on experiences, allowing customers to visualize products in real-time before making a purchase.

In the healthcare industry, AR is being utilized for surgical planning and training, enabling doctors to visualize and practice complex procedures. These applications of AR software are driving the demand for advanced and specialized solutions in Finland. The AR Software market in Finland is also influenced by local special circumstances.

Finland has a strong technology and innovation ecosystem, with a focus on research and development. The country is home to several leading AR software companies and startups, which are driving innovation and pushing the boundaries of what is possible with AR technology. The presence of these companies creates a competitive environment and fosters collaboration and knowledge sharing.

Additionally, Finland has a highly educated workforce with expertise in technology and design, which further supports the growth of the AR Software market. Underlying macroeconomic factors also contribute to the development of the AR Software market in Finland. The country has a stable and prosperous economy, with a high standard of living and a strong focus on technology and innovation.

The government has been actively supporting the development of the AR industry through initiatives and funding programs. This favorable business environment encourages investment and entrepreneurship, attracting both domestic and international players to the market. Furthermore, Finland has a tech-savvy population that is open to adopting new technologies, which creates a receptive market for AR software.

In conclusion, the AR Software market in Finland is experiencing growth and development due to customer preferences for immersive experiences, the increasing adoption of AR technology across industries, local special circumstances such as a strong technology ecosystem and a highly educated workforce, and underlying macroeconomic factors such as a stable economy and government support. This combination of factors creates a favorable environment for the AR Software market to thrive in Finland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.