AR Hardware - South America

South America

Highlights

Revenue in the AR Hardware market market in South America is projected to reach US$227.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.47%, resulting in a projected market volume of US$428.0m by 2029.
While most revenue is generated the United States, in South America is anticipated to contribute to the overall figures.
In the AR Hardware market market, the number of users in South America is expected to amount to 5.2m users by 2029.
User penetration in South America will be 0.5% in 2024 and is expected to hit 1.4% by 2029.
The average revenue per user (ARPU) in South America is expected to amount to US$135.1.
As Brazil embraces digital transformation, the demand for advanced AR hardware is surging, reflecting a burgeoning interest in immersive technology applications.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Hardware market in South America is experiencing significant growth and development due to increasing customer preferences for immersive and interactive experiences, as well as the emergence of local special circumstances and underlying macroeconomic factors.

Customer preferences: Customers in South America are increasingly seeking immersive and interactive experiences, which is driving the demand for AR Hardware. The ability to overlay digital information onto the physical world enhances the overall experience for users, whether it is in gaming, entertainment, or professional applications. Additionally, the growing popularity of social media platforms and the desire to share unique and engaging content is also fueling the demand for AR Hardware.

Trends in the market: One of the key trends in the AR Hardware market in South America is the rise of augmented reality gaming. With the increasing popularity of mobile gaming, AR games have gained traction among consumers. These games allow users to interact with virtual objects and characters in real-world environments, creating a highly engaging and immersive gaming experience. As a result, there is a growing demand for AR-enabled smartphones and headsets in the region. Another trend in the market is the adoption of AR Hardware in the retail sector. Retailers in South America are leveraging AR technology to enhance the shopping experience for customers. By using AR-enabled devices, customers can visualize products in their own environment before making a purchase, leading to increased customer satisfaction and reduced product returns. This trend is particularly prominent in the home furnishing and fashion industries.

Local special circumstances: South America has a large and growing young population, which is a key factor driving the adoption of AR Hardware. Younger consumers are more tech-savvy and open to embracing new technologies, including AR. This demographic shift is creating a favorable environment for the growth of the AR Hardware market in the region. Additionally, South America has a vibrant and growing tech startup ecosystem. Many startups in the region are developing innovative AR applications and hardware solutions, which are driving the overall market growth. The presence of these startups is fostering a culture of innovation and entrepreneurship, further fueling the demand for AR Hardware.

Underlying macroeconomic factors: The improving economic conditions in South America are also contributing to the growth of the AR Hardware market. As disposable incomes rise and consumer spending power increases, more individuals are able to afford AR-enabled devices. This is leading to a higher adoption rate of AR Hardware across various industries, including entertainment, education, and healthcare. Furthermore, the increasing investment in infrastructure development and digital connectivity in South America is creating a conducive environment for the growth of the AR Hardware market. The expansion of high-speed internet access and the deployment of 5G networks are enabling seamless and immersive AR experiences, driving the demand for AR-enabled devices. In conclusion, the AR Hardware market in South America is experiencing significant growth and development due to increasing customer preferences for immersive and interactive experiences, as well as the emergence of local special circumstances and underlying macroeconomic factors. The rise of augmented reality gaming and the adoption of AR Hardware in the retail sector are key trends driving the market growth. The large and growing young population, vibrant tech startup ecosystem, improving economic conditions, and investment in infrastructure development are all contributing to the expansion of the AR Hardware market in South America.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).