AR Hardware - NAFTA

NAFTA

Highlights

In NAFTA, revenue in the AR Hardware market market is projected to reach US$2.5bn in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 12.89%, leading to a projected market volume of US$4.6bn by 2029.
The United States is anticipated to generate most of the revenue, with a projected market volume of US$2.3bn in 2024.
The number of users in the AR Hardware market market within NAFTA is expected to reach 56.8m users by 2029.
User penetration is predicted to be 3.6% in 2024 and is expected to increase to 10.8% by 2029.
Furthermore, the average revenue per user (ARPU) is anticipated to amount to US$136.3.
The United States is witnessing a surge in innovative AR hardware solutions, driven by increasing investments in immersive technologies across various sectors.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Hardware market in NAFTA is experiencing significant growth and development due to a variety of factors. Customer preferences for immersive and interactive experiences, along with advancements in technology, are driving the demand for AR Hardware in the region. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market.

Customer preferences: Customers in NAFTA have shown a strong preference for immersive and interactive experiences, which is fueling the demand for AR Hardware. The ability to overlay digital information onto the real world enhances the user experience and provides a unique way to interact with the environment. This has led to increased adoption of AR Hardware across various industries, including gaming, entertainment, healthcare, and education. Customers are seeking innovative and engaging experiences, and AR Hardware offers a solution that meets their expectations.

Trends in the market: One of the key trends in the AR Hardware market in NAFTA is the increasing adoption of AR glasses. These devices provide a hands-free and immersive experience, allowing users to seamlessly interact with the digital world while still being aware of their surroundings. The advancements in AR glasses technology, such as improved display quality, lightweight design, and longer battery life, have made them more appealing to customers. As a result, there has been a surge in the demand for AR glasses in the region. Another trend in the market is the integration of AR technology into smartphones and tablets. This allows users to experience AR without the need for additional hardware, making it more accessible to a wider audience. The availability of AR-enabled apps and games has further popularized the use of AR on mobile devices. This trend is expected to continue as smartphone and tablet manufacturers continue to improve the AR capabilities of their devices.

Local special circumstances: The AR Hardware market in NAFTA is also influenced by local special circumstances. The region has a strong presence of technology companies and a well-developed ecosystem for innovation and research. This has led to the development of cutting-edge AR Hardware solutions that cater to the specific needs of customers in the region. Additionally, the presence of a large and tech-savvy population has created a favorable market for AR Hardware products.

Underlying macroeconomic factors: The growth of the AR Hardware market in NAFTA is also supported by underlying macroeconomic factors. The region has a stable and growing economy, which has increased the purchasing power of consumers. This has resulted in higher consumer spending on technology products, including AR Hardware. Additionally, the region has a strong focus on technological advancements and innovation, which has created a favorable environment for the development and adoption of AR Hardware. In conclusion, the AR Hardware market in NAFTA is experiencing significant growth and development due to customer preferences for immersive experiences, advancements in technology, local special circumstances, and underlying macroeconomic factors. The increasing adoption of AR glasses and the integration of AR technology into smartphones and tablets are key trends driving the market. With a strong presence of technology companies, a well-developed ecosystem for innovation, and a tech-savvy population, the region is well-positioned for further growth in the AR Hardware market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).