AR Advertising - NAFTA

NAFTA

Highlights

Revenue in the AR Advertising market market within NAFTA is projected to reach US$1.4bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 9.26%, leading to a projected market volume of US$2.2bn by 2029.
In NAFTA, with a projected market volume of US$1.2bn in 2024, the majority of revenue is generated the United States.
The United States is witnessing a surge in AR advertising adoption as brands increasingly leverage immersive technologies to enhance consumer engagement and brand storytelling.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in NAFTA is experiencing significant growth and development due to various factors. Customer preferences are shifting towards more interactive and immersive advertising experiences, driving the demand for AR advertising. Additionally, local special circumstances and underlying macroeconomic factors are also contributing to the growth of the market.

Customer preferences: Customers in NAFTA are increasingly seeking more interactive and engaging advertising experiences. Traditional forms of advertising are becoming less effective in capturing and retaining customers' attention. AR advertising provides a unique and immersive experience, allowing customers to interact with products and brands in a virtual environment. This level of interactivity appeals to customers and enhances their overall brand experience. As a result, businesses are investing in AR advertising to attract and engage their target audience.

Trends in the market: One of the key trends in the AR Advertising market in NAFTA is the integration of AR technology into social media platforms. Social media platforms have a large user base and are a popular choice for advertising. By incorporating AR features, such as filters and interactive ads, social media platforms are enhancing the advertising experience for users. This trend is driving the adoption of AR advertising among businesses, as they recognize the potential of reaching a wider audience through popular social media platforms. Another trend in the market is the use of AR in retail and e-commerce. With the rise of online shopping, businesses are looking for innovative ways to showcase their products to customers. AR advertising allows customers to virtually try on or visualize products before making a purchase. This not only enhances the customer experience but also reduces the likelihood of returns, leading to cost savings for businesses. As a result, the use of AR in retail and e-commerce is becoming increasingly popular in the NAFTA region.

Local special circumstances: The NAFTA region consists of three countries: the United States, Canada, and Mexico. Each country has its own unique market dynamics and consumer preferences. In the United States, for example, there is a high level of smartphone penetration, which makes AR advertising easily accessible to a large number of consumers. In Canada, there is a growing tech-savvy population that is receptive to new technologies like AR. In Mexico, there is a rising middle class with increasing purchasing power, creating opportunities for businesses to target this consumer segment through AR advertising.

Underlying macroeconomic factors: The AR Advertising market in NAFTA is also influenced by underlying macroeconomic factors. The region has a strong economy, with high levels of consumer spending. This provides businesses with the financial resources to invest in AR advertising campaigns. Additionally, the presence of a large number of multinational companies in the region further drives the demand for AR advertising. These companies have the financial capabilities to invest in cutting-edge advertising technologies and are often early adopters of AR advertising. In conclusion, the AR Advertising market in NAFTA is experiencing growth and development due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses are recognizing the value of AR advertising in capturing and engaging their target audience, leading to increased investment in this form of advertising. As technology continues to advance and customer expectations evolve, the AR Advertising market in NAFTA is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).