AR Advertising - South America

South America

Highlights

In South America, revenue in the AR Advertising market market is projected to reach US$246.2m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.26%.
Consequently, a projected market volume of US$383.3m is anticipated by 2029.
While most revenue is generated the United States, in South America is also poised for significant growth in this sector.
A projected market volume of US$1.2bn in 2024 indicates the potential for AR Advertising market within the region.
As Brazil's digital landscape rapidly evolves, AR advertising is increasingly embraced by brands to engage the tech-savvy, younger population.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in South America is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this expansion.

Customer preferences in South America are increasingly oriented towards immersive and interactive experiences. Consumers are seeking engaging and personalized content that can capture their attention and provide a unique brand experience. AR Advertising offers the perfect solution, as it allows brands to create interactive and dynamic campaigns that can be experienced through smartphones or other AR-enabled devices.

This aligns with the global trend of consumers demanding more interactive and personalized advertising experiences. Trends in the AR Advertising market in South America are also driving its growth. One major trend is the increasing adoption of AR technology by businesses across various industries.

Companies are recognizing the potential of AR Advertising to enhance their marketing efforts and engage with their target audience in new and innovative ways. This trend is further fueled by advancements in AR technology, which are making it more accessible and affordable for businesses of all sizes. Another trend in the market is the rise of social media platforms as a key channel for AR Advertising.

South America has a high social media penetration rate, with platforms like Facebook, Instagram, and Snapchat being widely used by consumers. Brands are leveraging these platforms to reach their target audience and deliver AR Advertising campaigns that can be easily shared and spread virally. This trend is in line with the global shift towards digital advertising and the increasing importance of social media in marketing strategies.

Local special circumstances in South America also contribute to the growth of the AR Advertising market. The region has a large and growing population of tech-savvy consumers who are early adopters of new technologies. This presents a significant opportunity for businesses to tap into this market and leverage AR Advertising to reach and engage with these consumers.

Additionally, South America has a vibrant and creative advertising industry, which is well-positioned to embrace and capitalize on the potential of AR Advertising. Underlying macroeconomic factors also play a role in the development of the AR Advertising market in South America. The region has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending.

This provides businesses with the financial means to invest in AR Advertising campaigns and explore new marketing strategies. Furthermore, the increasing penetration of smartphones and internet access in South America enables a wider audience to access AR Advertising content, further driving its growth. In conclusion, the AR Advertising market in South America is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The region's consumers are increasingly seeking immersive and interactive experiences, which AR Advertising can provide. The adoption of AR technology by businesses, the rise of social media platforms as advertising channels, the tech-savvy population, and the region's economic growth all contribute to the expansion of the AR Advertising market in South America.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).