Productivity - Saudi Arabia
Saudi Arabia- Total revenue in the Productivity market is projected to reach US$28.06m in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 7.50%, resulting in a projected market volume of US$40.08m by 2029.
- In-app purchase (IAP) revenue in the Productivity market is projected to reach US$20.18m in 2022.
- Paid app revenue in the Productivity market is projected to reach US$5.96m in 2022.
- Advertising revenue in the Productivity market is projected to reach US$1.91m in 2022.
- The number of downloads in the Productivity market is projected to reach 92.07m downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.30.
- A global comparison reveals that most revenue is generated China (US$2.29bn in 2022).
Definition:
The Productivity market contains apps that efficiently manage different kinds of files and documents. The suite of tools provided by Microsoft (Word, Excel, and OneDrive) as well as their counterparts by Google (Google Docs, Google Sheets, and Google Drive) fit into this category. Meanwhile, note-taking apps such as GoodNotes and Noteshelf provide advanced features beyond what is available in pre-installed note-taking tools.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
