Casual Games - Northern Africa
Northern Africa- Total revenue in the Casual Games market is projected to reach US$2.59m in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 12.02%, resulting in a projected market volume of US$5.37m by 2029.
- In-app purchase (IAP) revenue in the Casual Games market is projected to reach US$772.20k in 2022.
- Paid app revenue in the Casual Games market is projected to reach 0.00 in 2022.
- Advertising revenue in the Casual Games market is projected to reach US$1.82m in 2022.
- The number of downloads in the Casual Games market is projected to reach 95.01m downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.03.
- A global comparison reveals that most revenue is generated United States (US$7.19bn in 2022).
Definition:
Casual game apps are easy to understand and designed for quick bursts of play. They are an ideal diversion during short breaks. A strong emphasis is placed on bold sounds, colors, and animations that awaken the senses. Candy Crush by the video game developer King is the undisputed master of casual game apps. With its humorous activities of throwing angry wingless birds, toppling buildings, and defeating green pigs, Angry Birds is also a classic in this category.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
