Books & Reference - Japan
Japan- Total revenue in the Books & Reference market is projected to reach US$1.03bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of -8.87%, resulting in a projected market volume of US$671.90m by 2029.
- In-app purchase (IAP) revenue in the Books & Reference market is projected to reach US$868.50m in 2022.
- Paid app revenue in the Books & Reference market is projected to reach US$3.37m in 2022.
- Advertising revenue in the Books & Reference market is projected to reach US$156.80m in 2022.
- The number of downloads in the Books & Reference market is projected to reach 70.35m downloads in 2022.
- The average revenue per download currently is expected to amount to US$14.62.
- A global comparison reveals that most revenue is generated China (US$2.99bn in 2022).
Definition:
The Books & Reference market contains apps that allow users to access books and reference works on their mobile phones. Most of these books and references are also available as printed works but are more affordable and convenient to access as digital publications. An example within this market is the Amazon Kindle app, which makes it possible to read Kindle eBooks on mobile devices. Another example is the Audible app, which lets users connect to their Audible accounts and listen to audiobooks while on the go.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
