The Digital Video Advertising market in Singapore is experiencing significant growth and development.
Customer preferences: Customers in Singapore are increasingly turning to digital video advertising as their preferred method of consuming content. This shift in preference can be attributed to several factors. Firstly, the convenience and accessibility of digital video platforms allow customers to watch their favorite videos anytime and anywhere. Additionally, the interactive nature of digital video advertising provides customers with a more engaging and personalized experience. This has led to a higher level of customer satisfaction and increased brand loyalty.
Trends in the market: One of the key trends in the Digital Video Advertising market in Singapore is the rise of mobile video advertising. With the increasing penetration of smartphones and high-speed internet connections, customers are spending more time on their mobile devices. Advertisers are capitalizing on this trend by investing in mobile video advertising to reach a larger audience. This has led to a surge in mobile video ad spending and an increase in the number of mobile video ad formats. Another trend in the market is the adoption of programmatic advertising. Programmatic advertising uses algorithms and data analysis to automate the buying and selling of digital ad space. This allows advertisers to target specific audiences and optimize their ad campaigns in real-time. The efficiency and effectiveness of programmatic advertising have made it a popular choice among advertisers in Singapore.
Local special circumstances: Singapore's strong digital infrastructure and high internet penetration rate have played a significant role in the development of the Digital Video Advertising market. The country's advanced telecommunications network and widespread access to high-speed internet have created a favorable environment for digital video advertising. Additionally, Singapore's multicultural society and diverse consumer base provide advertisers with a unique opportunity to tailor their video ads to specific target audiences.
Underlying macroeconomic factors: Singapore's strong economy and stable business environment have attracted multinational companies and digital advertising platforms to establish their presence in the country. This has led to increased competition in the Digital Video Advertising market and a wider range of advertising options for customers. Furthermore, the government's support for digital innovation and entrepreneurship has encouraged the growth of the digital advertising industry in Singapore. In conclusion, the Digital Video Advertising market in Singapore is experiencing rapid growth and development due to customer preferences for convenience and interactivity, the rise of mobile video advertising, the adoption of programmatic advertising, Singapore's strong digital infrastructure, and the country's stable business environment. These factors have created a favorable environment for advertisers to reach their target audience and drive business growth.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
