Print Advertising - Nordics

Nordics

Highlights

Ad spending in the Print Advertising market in the Nordics is forecasted to reach US$700.80m in 2024.
The largest market in the Nordics is Newspaper Advertising, with a market volume of US$493.60m in 2024.
When compared globally, the United States leads in ad spending, expected to reach US$9.61bn in 2024.
By 2030, the number of readers in the Print Advertising market in the Nordics is anticipated to reach 0.0users.
The average ad spending per reader in the Newspaper Advertising market is projected to be US$64.17 in 2024.
Print advertising in the Nordics is embracing digital integration, combining traditional mediums with online strategies to reach a tech-savvy audience effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Print Advertising market in Nordics has been experiencing significant changes and developments in recent years. Customer preferences in the Nordics have shifted towards digital media, resulting in a decline in the demand for print advertising. Consumers in this region are increasingly relying on online platforms for information, entertainment, and communication. The convenience and accessibility of digital media have made it a preferred choice for advertisers to reach their target audience. Additionally, the younger generation in the Nordics, who are more tech-savvy, are more likely to engage with digital content rather than print. Trends in the market indicate that print advertising in the Nordics is facing challenges due to the rise of digital advertising. Advertisers are allocating more of their budgets towards online channels, which offer better targeting capabilities, real-time performance tracking, and cost-effectiveness. This shift in advertising spending has led to a decline in revenue for print media companies in the region. Local special circumstances in the Nordics also contribute to the decline of print advertising. The region has a high internet penetration rate, with a large percentage of the population having access to high-speed internet. This has facilitated the growth of digital media consumption and has made it easier for advertisers to reach their target audience through online platforms. Additionally, the Nordics have a strong culture of sustainability and environmental awareness, which has led to a preference for digital advertising over print, as it is seen as a more eco-friendly option. Underlying macroeconomic factors in the Nordics have also influenced the development of the print advertising market. The region has a strong economy with high disposable income levels, which has resulted in increased consumer spending on digital devices and internet services. This has further fueled the growth of digital media consumption and the decline of print advertising. In conclusion, the Print Advertising market in the Nordics is experiencing a decline due to changing customer preferences, the rise of digital advertising, local special circumstances, and underlying macroeconomic factors. Advertisers in the region are shifting their focus and budgets towards online channels, which offer better targeting capabilities and cost-effectiveness. The high internet penetration rate and sustainability awareness in the Nordics have further contributed to the decline of print advertising.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.