Direct Messaging Advertising - Nordics

Ad spending in the Direct Messaging Advertising market in Nordics is forecasted to reach US$1.57bn in 2024.
The market is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.59%, resulting in a projected market volume of US$1.63bn by 2030.
in Nordics' largest market is Direct Mail Advertising, with a market volume of US$1.10bn in 2024.
In a global context, the United States leads in ad spending, reaching US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is projected to be US$55.98 in 2024.
Direct Messaging Advertising is rapidly growing in the Nordics, with a strong focus on personalized and targeted campaigns to engage the tech-savvy population.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Nordics is experiencing significant growth and development.

Customer preferences: Customers in the Nordics have shown a strong preference for personalized and targeted advertising messages. They appreciate when brands take the time to understand their individual needs and deliver relevant content directly to them. This has led to an increase in the use of direct messaging advertising, as it allows brands to reach their target audience in a more personalized and engaging way.

Trends in the market: One of the key trends in the Direct Messaging Advertising market in Nordics is the rise of mobile messaging apps. These apps have gained immense popularity in the region, with a large percentage of the population using them on a daily basis. As a result, brands are increasingly leveraging these platforms to deliver their advertising messages directly to their customers. This trend is expected to continue as mobile usage continues to grow in the Nordics. Another trend in the market is the use of chatbots for advertising purposes. Chatbots are computer programs that can simulate human conversation and are often used by brands to interact with their customers. In the Nordics, chatbots are being used to deliver personalized advertising messages and provide customer support. This allows brands to engage with their customers in a more interactive and convenient way, leading to higher levels of customer satisfaction and brand loyalty.

Local special circumstances: One of the special circumstances in the Nordics is the high level of digital literacy among the population. The region has a well-developed digital infrastructure and a high internet penetration rate. This means that customers in the Nordics are more likely to engage with digital advertising messages, including direct messaging ads. Additionally, the Nordics have a strong culture of trust and transparency, which is reflected in their advertising preferences. Customers in the region appreciate when brands are transparent and honest in their advertising messages, which has led to an increased demand for direct messaging ads that provide relevant and accurate information.

Underlying macroeconomic factors: The strong economic growth in the Nordics has also contributed to the development of the Direct Messaging Advertising market. The region has a high standard of living and a strong consumer purchasing power, which has created a favorable environment for brands to invest in advertising. Additionally, the Nordics have a well-developed digital advertising industry, with many local and international players competing in the market. This competition has led to innovation and the development of new advertising technologies and strategies, including direct messaging advertising. In conclusion, the Direct Messaging Advertising market in Nordics is experiencing significant growth and development due to customer preferences for personalized and targeted advertising, the rise of mobile messaging apps, the use of chatbots, the high level of digital literacy among the population, and the strong economic growth in the region. These factors are driving the adoption of direct messaging advertising and shaping the future of the market in the Nordics.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.