In-App Advertising - Ukraine

Ukraine

Highlights

Ad spending in Ukraine's In-App Advertising market is forecasted to reach US$125.60m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 8.53%, leading to a projected market volume of US$205.20m by 2030.
The average ad spending per mobile internet user in Ukraine's In-App Advertising market is projected to be US$4.09 in 2024.
When compared globally, the highest ad spending is expected to come from China (US$132.80bn in 2024).
The growth of programmatic advertising in Ukraine is driving a shift towards more targeted and personalized in-app advertising strategies.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Ukraine is experiencing significant growth and development.

Customer preferences: Ukrainian consumers are increasingly relying on mobile devices for various activities, including browsing the internet, social networking, and shopping. As a result, there is a growing demand for mobile applications, which has created a favorable environment for the In-App Advertising market to thrive. Consumers are becoming more receptive to targeted advertisements within mobile apps, as they offer a convenient and seamless user experience.

Trends in the market: One of the key trends in the In-App Advertising market in Ukraine is the adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling more efficient and targeted campaigns. This trend is driven by advancements in technology and data analytics, which enable advertisers to reach their target audience with personalized and relevant ads. Additionally, the increasing popularity of mobile gaming in Ukraine has also contributed to the growth of the In-App Advertising market. Advertisers are leveraging the high engagement levels of mobile gamers to promote their products and services through in-app ads.

Local special circumstances: Ukraine has a large population of tech-savvy individuals who are early adopters of new technologies. This tech-savvy population has contributed to the rapid growth of the In-App Advertising market in the country. Additionally, the relatively low cost of mobile data and the availability of affordable smartphones have made mobile internet more accessible to a wider audience, further fueling the demand for in-app advertising.

Underlying macroeconomic factors: The Ukrainian economy has been steadily recovering from the economic crisis, leading to increased consumer spending power. This has resulted in higher advertising budgets and a greater willingness among businesses to invest in digital advertising, including in-app advertising. Furthermore, the Ukrainian government has been actively promoting the development of the tech industry, which has attracted both domestic and foreign companies to invest in the country. This has created a favorable business environment for the In-App Advertising market to thrive. In conclusion, the In-App Advertising market in Ukraine is experiencing significant growth and development due to customer preferences for mobile apps, the adoption of programmatic advertising, the popularity of mobile gaming, the tech-savvy population, the accessibility of mobile internet, the recovering economy, and the government's support for the tech industry. As the market continues to evolve, it is expected to offer lucrative opportunities for advertisers and app developers in Ukraine.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.