Web Push Advertising - Colombia | Statista Market Forecast

The country in Colombia is expected to see ad spending in the Web Push Advertising market reach US$6.09m in 2024.
This sector is anticipated to display an annual growth rate (CAGR 2024-2030) of 3.05%, leading to a projected market volume of US$7.30m by 2030.
When compared globally, the United States will generate the most ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market is US$0.16 in 2024.
Colombia's advertising market is embracing Web Push Advertising to target tech-savvy audiences with personalized and real-time engagement strategies.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Colombia is experiencing significant growth and development. Customer preferences are shifting towards digital advertising channels, and businesses are recognizing the effectiveness of web push advertising in reaching and engaging their target audience. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market. Customer preferences in Colombia are increasingly favoring digital advertising channels. With the widespread adoption of smartphones and the internet, consumers are spending more time online and are receptive to digital advertisements. This shift in consumer behavior has created an opportunity for businesses to leverage web push advertising to reach their target audience effectively. Web push notifications provide a direct and immediate way to engage with consumers, delivering personalized messages and promotions directly to their devices. In addition to changing customer preferences, there are several trends in the Web Push Advertising market in Colombia that are driving its growth. Firstly, businesses are recognizing the value of personalized and targeted advertising. Web push notifications allow companies to tailor their messages based on user behavior and preferences, increasing the likelihood of conversion and customer loyalty. Furthermore, the increasing availability of data analytics tools and platforms enables businesses to track the effectiveness of their web push advertising campaigns and make data-driven decisions to optimize their strategies. Local special circumstances also play a role in the development of the Web Push Advertising market in Colombia. The country has a rapidly growing e-commerce sector, with more consumers turning to online shopping for convenience and a wider range of products. This presents an opportunity for businesses to leverage web push advertising to drive traffic to their online stores and increase sales. Additionally, the high mobile penetration rate in Colombia makes web push notifications an effective channel for reaching consumers on their preferred devices. Underlying macroeconomic factors are also contributing to the growth of the Web Push Advertising market in Colombia. The country's economy has been steadily growing, leading to an increase in disposable income and consumer spending. As a result, businesses are investing more in advertising to capture the attention of consumers and gain a competitive edge. Web push advertising offers a cost-effective solution for reaching a wide audience and generating leads, making it an attractive option for businesses looking to maximize their marketing budgets. Overall, the Web Push Advertising market in Colombia is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the effectiveness of web push advertising in reaching and engaging their target audience, the market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.