Digital Classifieds - Switzerland

Ad spending in the Digital Classifieds market in Switzerland is forecasted to reach US$279.06m in 2025.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2025-2030) of 0.61%, leading to a projected market volume of US$287.68m by 2030.
When compared globally, the majority of ad spending will originate from China (US$8.01bn in 2025).
The average ad spending per internet user in the Jobs classifieds market is estimated to be US$11.35 in 2025.
Within the Digital Classifieds market, 43% of total ad spending is expected to come from mobile in 2030.
Switzerland's Digital Classifieds market thrives on high-quality listings and a sophisticated user base, driving competitive advertising strategies in the sector.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

Classifieds: market data & analysis

The Digital Classifieds market in Switzerland is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Switzerland are shifting towards online platforms for buying and selling goods and services. The convenience and accessibility of digital classifieds platforms make them an attractive option for consumers. Additionally, the ability to compare prices and access a wider range of products and services online has further fueled the demand for digital classifieds in Switzerland. One of the key trends in the Swiss Digital Classifieds market is the increasing popularity of mobile applications. With the widespread use of smartphones and tablets, consumers are increasingly using mobile apps to browse and post classified ads. This trend is driven by the convenience and ease of use offered by mobile apps, allowing users to access classifieds on the go. Another trend in the market is the rise of niche classifieds platforms. As consumers become more specific in their needs and preferences, there is a growing demand for specialized platforms that cater to specific industries or interests. This trend is evident in Switzerland, where niche platforms for real estate, jobs, and cars have gained significant traction. Local special circumstances also play a role in the development of the Digital Classifieds market in Switzerland. The country's high standard of living and disposable income levels contribute to a strong consumer demand for goods and services. Additionally, the country's well-developed infrastructure and high internet penetration rate make it conducive for digital classifieds platforms to thrive. Underlying macroeconomic factors also contribute to the growth of the Digital Classifieds market in Switzerland. The country's stable economy and low unemployment rate create a favorable environment for consumer spending. Furthermore, Switzerland's position as a global financial hub attracts international businesses and expatriates, creating a diverse and dynamic market for digital classifieds. In conclusion, the Digital Classifieds market in Switzerland is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the popularity of mobile applications, and the rise of niche classifieds platforms are all contributing to the market's positive trajectory. Additionally, Switzerland's high standard of living, well-developed infrastructure, and stable economy further support the growth of the Digital Classifieds market in the country.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Digital Classifieds - Switzerland

Ad Spending

Analyst Opinion

Global Comparison

Methodology

Advertising & Media

Access more Market Insights on Advertising & Media topics with our featured report

Key Market Indicators

Contact