Digital Classifieds - Serbia | Statista Market Forecast

Ad spending in the Digital Classifieds market in Serbia is forecasted to reach US$9.52m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.99%, leading to a projected market volume of US$10.10m by 2030.
When compared globally, the majority of ad spending is expected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market in Serbia is estimated to be US$0.61 in 2024.
Within the Digital Classifieds market, 64% of the total ad spending is projected to be generated through mobile in 2030.
In Serbia, the Digital Classifieds market is experiencing a surge in user engagement, driven by increased mobile internet penetration and a growing digital-savvy population.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Serbia is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in the Serbian Digital Classifieds market are shifting towards online platforms for buying and selling goods and services. This trend can be attributed to the convenience and efficiency offered by digital platforms, allowing users to easily browse and search for products, compare prices, and connect with sellers. Additionally, the increasing penetration of smartphones and internet access in Serbia has made it easier for people to access and use online classifieds platforms. One of the key trends in the Serbian Digital Classifieds market is the rise of specialized platforms catering to specific product categories or industries. For example, there are dedicated platforms for real estate, automobiles, jobs, and services. This trend reflects the growing demand for targeted and specialized platforms that provide a more focused and tailored experience for users. Another trend in the market is the emergence of mobile apps for classifieds, which are gaining popularity among Serbian consumers. These apps offer a seamless and user-friendly experience, allowing users to easily list and search for products on their smartphones. The convenience and accessibility of mobile apps have contributed to the growth of the Digital Classifieds market in Serbia. Local special circumstances also play a role in the development of the Digital Classifieds market in Serbia. The country has a large population of internet users, with a high level of digital literacy. This has created a favorable environment for the growth of online classifieds platforms. Additionally, the Serbian economy has been experiencing steady growth in recent years, which has increased consumer purchasing power and contributed to the demand for online classifieds services. Underlying macroeconomic factors, such as the increasing internet penetration rate and the growth of the e-commerce sector, are driving the development of the Digital Classifieds market in Serbia. The government's efforts to promote digitalization and improve internet infrastructure have also played a role in facilitating the growth of online classifieds platforms. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping and digital services, further boosting the Digital Classifieds market in Serbia. In conclusion, the Digital Classifieds market in Serbia is experiencing significant growth and development, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of specialized platforms and mobile apps, and the favorable digital environment in Serbia are all contributing to the expansion of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.