Digital Classifieds - Nordics | Statista Market Forecast

Ad spending in the Digital Classifieds market in the Nordics is forecasted to reach US$465.80m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.29%, leading to a projected market volume of US$474.10m by 2030.
When compared globally, the majority of ad spending is expected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is predicted to be US$5.08 in 2024.
Within the Digital Classifieds market, 37% of the total ad spending is estimated to be generated through mobile in 2030.
In the Nordics, Digital Classifieds in the Advertising market are experiencing a surge in user engagement and revenue growth.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in the Nordics is experiencing significant growth and development. Customer preferences in the Nordics are driving the growth of the Digital Classifieds market. With a high level of internet penetration and smartphone adoption, consumers in the Nordics are increasingly turning to online platforms for buying and selling goods and services. The convenience and ease of use offered by digital classifieds platforms make them a popular choice for both buyers and sellers. Additionally, the trust and security features provided by these platforms give consumers confidence in their transactions. Trends in the market show a shift towards specialized and niche classifieds platforms. While general classifieds platforms continue to dominate the market, there is a growing demand for platforms that cater to specific needs and interests. This trend can be attributed to the increasing desire for personalized and targeted experiences among consumers. Specialized platforms, such as those focused on real estate, jobs, and cars, are able to provide more relevant listings and services, resulting in a better user experience. Local special circumstances in the Nordics also contribute to the development of the Digital Classifieds market. The region's high standard of living and strong social welfare systems create a favorable environment for online transactions. Additionally, the Nordic countries have a culture of trust and transparency, which further supports the growth of digital classifieds platforms. The strong emphasis on sustainability and eco-friendliness in the Nordics also drives the popularity of second-hand and pre-owned goods, making digital classifieds platforms an ideal channel for buying and selling these items. Underlying macroeconomic factors, such as the strong economies and high disposable incomes in the Nordics, play a significant role in the growth of the Digital Classifieds market. The region's stable economies and high purchasing power enable consumers to engage in online transactions and make purchases through digital classifieds platforms. Furthermore, the tech-savvy nature of the Nordic population and the presence of a well-developed digital infrastructure create a conducive environment for the growth of the market. In conclusion, the Digital Classifieds market in the Nordics is experiencing growth and development driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers increasingly turn to online platforms for buying and selling goods and services, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.