Digital Banner Advertising - Philippines

Philippines

Highlights

Ad spending in the Digital Banner Advertising market in the Philippines is forecasted to reach US$458.30m in 2024.
The expected annual growth rate (CAGR 2024-2030) is 5.08%, leading to a projected market volume of US$617.10m by 2030.
When compared globally, the United States will generate the most ad spending (US$67.12bn in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is estimated to be US$4.31 in 2024.
By 2030, 62% of total ad spending in the Digital Banner Advertising market in the Philippines will come from mobile.
In the Philippines, the rise of programmatic buying is transforming the digital banner advertising landscape, offering targeted and efficient ad placements to reach specific audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in Philippines is experiencing significant growth and development.

Customer preferences: Customers in Philippines are increasingly turning to digital platforms for their advertising needs. This is driven by the high internet penetration rate in the country, as well as the growing popularity of smartphones and other mobile devices. With the rise of social media platforms, customers are also more interested in targeted advertising that reaches their specific demographic.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Philippines is the shift towards programmatic advertising. Programmatic advertising allows for more efficient and targeted ad placements, as it uses algorithms to automatically buy and optimize ad placements in real-time. This trend is driven by the need for advertisers to reach their target audience more effectively and efficiently. Another trend in the market is the increasing use of video advertising. Video ads have proven to be highly effective in capturing the attention of consumers and conveying messages in an engaging way. This trend is driven by the popularity of video content on social media platforms, as well as the growing availability of high-speed internet connections in the country.

Local special circumstances: One of the unique aspects of the Digital Banner Advertising market in Philippines is the high usage of social media platforms. Filipinos are among the most active social media users in the world, spending a significant amount of time on platforms such as Facebook, Instagram, and Twitter. This presents a great opportunity for advertisers to reach their target audience through social media advertising.

Underlying macroeconomic factors: The growing Digital Banner Advertising market in Philippines can also be attributed to the country's strong economic growth and increasing consumer spending power. As the economy continues to expand, businesses are investing more in advertising to reach potential customers. Additionally, the government's efforts to improve internet infrastructure and promote digitalization have also contributed to the growth of the market. In conclusion, the Digital Banner Advertising market in Philippines is experiencing growth and development due to customer preferences for digital platforms, the trend towards programmatic and video advertising, the high usage of social media platforms, and the country's strong macroeconomic factors. As the market continues to evolve, it is expected to offer more opportunities for businesses to effectively reach their target audience and drive sales.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.