Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Active social media users in the United Kingdom (UK) 2024
Detailed statistics
UK: social media penetration 2019-2028
Detailed statistics
Leading social networks in the United Kingdom (UK) 2023, by reach
Active social media users in the United Kingdom (UK) 2024
Active social media audience in the United Kingdom (UK) in January 2024
UK: social media penetration 2019-2028
Social network user penetration in the United Kingdom (UK) from 2019 to 2028
Leading social networks in the United Kingdom (UK) 2023, by reach
Most popular social media platforms in the United Kingdom (UK) as of the third quarter 2023, by usage reach
Leading social networks in the UK 2024, by market share
Most popular social networks in the United Kingdom (UK) as of November 2024, by share of visits
UK: favorite social networks Q3 2023
Favorite social media platforms among internet users in the United Kingdom (UK) as of 3rd quarter 2023
Leading social networks used for news in the UK 2024
Leading social networks used weekly for news in the United Kingdom as of February 2024
UK: social media users 2024, by gender
Distribution of social network users in the United Kingdom as of September 2024, by gender
UK: social media users 2024, by age group
Distribution of social network users in the United Kingdom as of September 2024, by age group
UK: social media users 2024, by generation
Share of social network users in the United Kingdom as of September 2024, by generation
UK: social media users 2024, by education
Distribution of social network users in the United Kingdom as of September 2024, by education
UK: social media users 2024, by household income
Distribution of social network users in the United Kingdom (UK) as of March 2024, by household income
Most common social media activities in the UK 2024
Most common social media activities in the UK as of September 2024
Social network usage by brand in the UK 2024
Social network usage by brand in the UK as of September 2024
Most used websites and online services by type in the UK 2024
Most used websites and online services by type in the UK as of September 2024
Most used smartphone apps by type in the UK 2023
Most used smartphone apps by type in the UK as of December 2023
Most used news sources in the UK 2018-2024
Leading news sources in the United Kingdom (UK) from 2018 to 2024
UK monthly time spent on select social apps 2023
Average monthly time spent on selected social media apps in the United Kingdom (UK) in 2023 (in hours.minutes)
Meta audiences in the United Kingdom 2024, by age and gender
Meta Platforms audiences in the United Kingdom (UK) in January 2024, by age group and gender
UK: number of Facebook users 2018-2028
Number of Facebook users in the United Kingdom (UK) from 2018 to 2028 (in millions)
UK: Facebook usage penetration 2018-2027
Facebook usage penetration in United Kingdom (UK) from 2018 to 2027
UK: Facebook audience 2024, by gender
Distribution of Facebook users in the United Kingdom (UK) as of October 2024, by gender
UK: Facebook users 2024, by age and gender
Share of Facebook users in the United Kingdom (UK) as of October 2024, by age group and gender
UK: teenage Facebook users 2023, by gender
Number of Facebook users in the United Kingdom (UK) between the ages of 13 and 17 years as of January 2023, by gender (in 1,000s)
Facebook: share of social network website visits in the UK 2023
Social network web visit share held by Facebook in the United Kingdom (UK) from January 2015 to June 2023
UK hours spent on TikTok per month 2024, by age
Monthly time spent engaging with TikTok among users in the United Kingdom (UK) in March 2024, by age group (in hours)
TikTok: distribution of UK audiences 2024, by gender
Distribution of TikTok users in the United Kingdom (UK) as of January 2024, by gender
UK most popular TikTok videos 2023, by views
Most popular TikTok videos in the United Kingdom in 2023, by views (in millions)
Leading new TikTok creators in the UK 2023, by number of followers
Most popular emerging TikTok creators in the United Kingdom in 2023, by number of followers (in 1,000s)
Leading activists on TikTok in the UK 2023, by number of followers
Most popular online educators and activists on TikTok in the United Kingdom in 2023, by number of followers (in 1,000s)
Instagram users in the United Kingdom 2019-2028
Number of Instagram users in the United Kingdom from 2019 to 2028 (in millions)
UK: monthly Instagram users 2018-2024
Number of Instagram users in the United Kingdom (UK) from September 2018 to November 2024 (in 1,000s)
UK: Instagram users 2024, by age group
Distribution of Instagram users in the United Kingdom (UK) as of November 2024, by age group
UK: Instagram audience 2024, by gender
Distribution of Instagram users in the United Kingdom (UK) as of November 2024, by gender
Things UK consumers would do for an Instagram-worthy photo of festive drinks 2024
Things consumers would do for an Instagram-worthy picture of festive drinks in the United Kingdom in 2024
UK: number of Snapchat users 2024
Number of Snapchat users in the United Kingdom (UK) from 2020 to 2024 (in millions)
UK: Snapchat audience reach 2024
Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2024
Snapchat: distribution of audiences in the UK 2024, by gender
Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender
Number of LinkedIn users in the United Kingdom 2019-2028
Number of LinkedIn users in the United Kingdom from 2019 to 2028 (in millions)
UK: LinkedIn users 2024, by gender
Distribution of LinkedIn users in the United Kingdom (UK) as of January 2024, by gender
UK: LinkedIn users 2024, by age group
Share of LinkedIn users in the United Kingdom (UK) as of November 2024, by age group
Twitter users in the United Kingdom 2019-2028
Number of Twitter users in the United Kingdom from 2019 to 2028 (in millions)
X/Twitter: share of social network website visits in the UK 2016-2024
Social network web visit share held by X (formerly Twitter) in the United Kingdom (UK) from April 2016 to July 2024
Pinterest users in the United Kingdom 2019-2028
Number of Pinterest users in the United Kingdom from 2019 to 2028 (in millions)
Pinterest: distribution of audiences in the UK 2024, by gender
Distribution of Pinterest users in the United Kingdom (UK) as of January 2024, by gender
Pinterest: share of social network visits in the (UK) 2015-2023
Social network web visit share held by Pinterest in the United Kingdom (UK) from April 2015 to June 2023
Most well-known social networks in the UK 2024
Leading social networks ranked by brand awareness in the United Kingdom in 2024
Facebook brand profile in the UK 2024
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
Instagram brand profile in the UK 2024
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
TikTok brand profile in the UK 2024
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
X (Twitter) brand profile in the UK 2024
X (Twitter) brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
LinkedIn brand profile in the UK 2024
LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
Pinterest brand profile in the UK 2024
Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
Reddit brand profile in the UK 2024
Reddit brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
Snapchat brand profile in the UK 2024
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
Influencer / content creators follower in the UK in 2023
Influencer / content creators follower in the United Kingdom in 2023
Popularity of influencers in the UK 2023
Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort
Influencer / content creators followed by type in the UK in 2023
Influencer / content creators followed by type in the United Kingdom in 2023
Influencer categories most followed in the UK 2023
Social media influencer categories most followed by consumers in the United Kingdom as of April 2023
Platforms consumers used to follow influencers in the UK 2023
Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023
UK: reactions to seeing AI generated content on social media 2024
Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024
UK: digitally-altered and AI generated content and online misinformation 2024
Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024
UK adults on using content controls on online platforms 2023
Adults in the United Kingdom (UK) who have used content controls on social media and video-sharing platforms as of October 2023
UK adults on complexities of content control 2023
Adults in the United Kingdom (UK) on reasons for not using content control on social media and video-sharing platforms 2023
UK girls and women on negative online encounters 2013-2023
Share of girls and young women in the United Kingdom (UK) who have experienced negative online behavior from 2013 to 2023
UK girls and women on impact of being online 2023
Share of girls and young women in the United Kingdom (UK) on the impact of being online and on social media in 2023
UK girls on upsetting online experiences 2016-2023
Share of girls in the United Kingdom (UK) who have experienced threatening or upsetting online behavior in 2016 and 2023
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