How high is the brand awareness of Pinterest in the UK? When it comes to social media users, brand awareness of Pinterest is at 83 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pinterest in the UK? In total, 29 percent of UK social media users say they like Pinterest.
What is the usage share of Pinterest in the UK? All in all, 25 percent of social media users in the UK use Pinterest.
How loyal are the users of Pinterest? Around 22 percent of social media users in the UK say they are likely to use Pinterest again.
What's the buzz around Pinterest in the UK? In February 2024, about 13 percent of UK social media users had heard about Pinterest in the media, on social media, or in advertising over the past four weeks.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 22, 2024). Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/forecasts/1304384/pinterest-social-media-brand-profile-in-the-united-kingdom
Statista. "Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024." Chart. November 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/forecasts/1304384/pinterest-social-media-brand-profile-in-the-united-kingdom
Statista. (2024). Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/forecasts/1304384/pinterest-social-media-brand-profile-in-the-united-kingdom
Statista. "Pinterest Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in The United Kingdom in 2024." Statista, Statista Inc., 22 Nov 2024, https://www.statista.com/forecasts/1304384/pinterest-social-media-brand-profile-in-the-united-kingdom
Statista, Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024 Statista, https://www.statista.com/forecasts/1304384/pinterest-social-media-brand-profile-in-the-united-kingdom (last visited December 21, 2024)
Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024 [Graph], Statista, November 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1304384/pinterest-social-media-brand-profile-in-the-united-kingdom